The Mercury News

Jeff Bezos’ fortune hits $100B on Black Friday

- By Tom Metcalf With assistance from Spencer Soper and Nick Turner.

Jeff Bezos is the world’s newest $100 billion mogul.

The Amazon founder’s fortune is up $2.4 billion to $100.3 billion, as the online retailer’s shares jumped more than 2 percent on optimism for Black Friday sales. Online purchases for the day are up 18.4 percent over last year, according to data from Adobe Analytics, and investors are betting the company will take an outsized share of online spending over the gifting season.

The $100 billion milestone makes Bezos, 53, the first billionair­e to build a 12-figure net worth since 1999, when Microsoft cofounder Bill Gates hit the mark.

Bezos’s fortune rose $32.6 billion this year through Thursday, the largest increase of anyone on the Bloomberg Billionair­es Index, a daily ranking of the world’s 500 richest people. Amazon has climbed 5 percent this week alone.

As Bezos’s wealth flirts with new heights, there’s likely to be more questions about what he intends to do with it. Unlike Gates, who was the world’s richest person until Bezos passed him in October, or U.S. investor Warren Buffett, the world’s third-richest person with $78.9 billion, Bezos has given relatively little of his fortune to charity.

Bezos is only just starting to focus on philanthro­py, and in June tweeted a request for ideas on how to help people. Since 2002, Bezos has given away Amazon shares worth about $500 million at current prices, according to a Bloomberg analysis of Form 4 filings. The billionair­e said in April that he sells $1 billion of Amazon stock every year to fund his space business Blue Origin LLC.

Gates, 62, who has a net worth of $86.8 billion according to the Bloomberg index, would be worth more than $150 billion if he hadn’t given away almost 700 million Microsoft shares and $2.9 billion of cash and other assets to charity, according to an analysis of his publicly disclosed giving since 1996. Bezos’s fortune and Amazon share data reflect Friday’s closing trading prices in New York.

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