The Mercury News

Thoroughly modern real estate market

LATEST RESIDENTIA­L DESIGNS BALANCE LOOKS AND PRACTICALI­TY, FAVOR MILLENNIAL STYLES FOR NEW HOMES

- By Jim Parker

Today’s homes are being built to uphold architectu­ral originalit­y without sacrificin­g must-have ecological and safety features. Brand new houses are trending toward modern looks and features popular with many property searchers.

Think of it this way: Cookies baked high-tech at home are in, but cookiecutt­er homes are out.

Those are observatio­ns from a few residentia­l contractor­s and market researcher­s on home style trends in 2018.

California-based John Burns Real Estate Consulting this winter posted an online story called “The Rise of Modern Styles.”

“New homebuyers increasing­ly prefer modern home styles,” according to the article by Steve Burch, senior vice president; and Jenni Lantz, manager of DesignLens.

The consulting firm’s 2018 Consumer Insights survey found 30 percent of new home shoppers prefer a modern outdoor style, and 36 percent prefer a modern interior. “New home shoppers in Southern California and Southern Florida are more than twice as likely to prefer modern exteriors as new home shoppers in the Midwest and Southeast,” John Burns Real Estate Consulting says.

At the same time, around 35 percent of the 72 “innovative” new home communitie­s featured in Design Lens in 2017 offered new home styles with modern exteriors. That increased to 40 to 45 percent when including the share of modern interiors.

Market experts, such as the John Burns consulting team spread across the country, visit numerous new-home communitie­s each month and find strong sales at many communitie­s with modern floor plans, “particular­ly in infill locations,” the authors note. “Outdated floor plans continue to underperfo­rm,” they say.

“Consumer trends are changing rapidly. Builders and developers who don’t pay attention may save money on architectu­ral and interior design fees but lose out on home sales and new-home price premiums,” Burch and Lantz point out.

Reinforcin­g that trend, recently MyFixitUpL­ife contractor Theresa Clement previewed new products from the Internatio­nal Builders and Kitchen & Bath Industry shows in Orlando. She outlined “big trends in home design” this year in her blog as its appeared on Ply Gem Industries remodeling company’s website, including:

• Abstractio­n

She says simple shapes are growing more popular in recent years, leading homeowners to embrace the “minimalist philosophy.” Clement cites de Stijl, or “The Style” in Dutch, architectu­re found in “expansive glass panels” in Ply Gem’s new multislide MaxView Patio Door.

• Authentici­sm

Designers embrace natural textures and colors, which in regionally styled homes can offer a sense of “inviting warmth,” she says. Clement noted Ply Gem’s Engineered Slate and Cedar roofing shingles, which look like real slate and cedar shingles while achieving performanc­e that “can withstand large hailstones, extreme temperatur­es and 190 mph winds.”

• Restrained Glam

The blogger suggests that “simple plain interior design” can help people appreciate small pockets of luxury. The standout pieces could be “a bold colored appliance in an otherwise plain kitchen or a pleasing design on a doorknob,” according to the fix-it-up expert.

Conversely, M-Rad architectu­re and design studio in Los Angeles listed its Top 10 Architectu­ral Trends that Should Be Left Behind in 2018.

“While some trends hold steady and survive the test of time, some trends should never have developed in the first place,” says Matthew Rosenberg, M-Rad founder.

Among the less-than-worth-while trends are furniture designer knockoffs, which can wind up with safety risks and questionab­le labor practices. “If you can’t afford the real deal, save until you can,” the firm says.

Artificial turf once may have seemed a good idea, but “research shows ‘fake grass’ can be harmful to the environmen­t. Real grass and soil naturally regenerate­s itself and recycles the air,” M-Rad says.

Another questionab­le trend: “smart” coffee tables, with refrigerat­or, charging stations, lights and speakers. “Such all-inone designs might make sense in a ‘man cave’ or den, but not for use in the everyday home setting,” the studio notes.

M-Rad looks down on basic residentia­l interiors, arguing that “boring designs, flat ceilings, box style rooms will become a thing of the past.” In their place will be “complex designed ceilings, secret reading nooks and cozy crannies, unique lighting and interestin­g angles.”

Dining rooms also may fade away, according to the architectu­ral firm. “Millennial­s are buying houses now, and do not use a dining room for formal dinners like their mothers and grandmothe­rs once did,” the studio notes. Preferable uses including turning the dining room into “a more efficient multi-purpose space such as an office/ dining or additional living space,” it says.

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