The Mercury News

Campaigns are trying to fool California voters

- By Dan Walters Dan Walters is a CALmatters columnist.

Politics — the means by which we govern ourselves — can be a positive, even uplifting human enterprise.

Too often, however, political tactics are based on the cynical assumption that voters can be easily fooled and the current election season is, unfortunat­ely, rife.

Take, for example, the television ads that Democratic Lt. Gov. Gavin Newsom, the leading candidate for governor, has been airing about John Cox, a San Diego businessma­n and the leading Republican.

Superficia­lly, it’s logical that a Democratic candidate for governor would attack a Republican candidate. But these ads, alleging that Cox is closely allied with the National Rifle Associatio­n, have another, less obvious motive.

Newsom and his advisers know that if a Republican places second in the June 5 primary voting and thus wins a place on the November ballot, it would make Newsom’s election a near-certainty.

Conversely, were Democrat Antonio Villaraigo­sa to finish second on June 5, Newsom would have a real fight on his hands.

Therefore, the anti-Cox ad is not truly aimed at dragging him down, but rather to build him up among Republican primary voters, who are likely to be more pro-NRA and also likely to resent attacks on Cox by Democrat Newsom.

Clever? Yes, but also quite cynical, when you think about it.

In another example, Southern California’s 49th Congressio­nal District is a prime battlegrou­nd this year, thanks to

Republican Congressma­n Darrell Issa’s decision to retire and the fact that the district favored Hillary Clinton over Donald Trump in 2016.

Democratic hopes of picking up a seat are complicate­d by having a bumper crop of Democratic candidates on the June 5 ballot, along with two well-known Republican figures, Assemblyma­n Rocky Chavez and Board of Equalizati­on member Diane Harkey.

Chavez and Harkey could finish 1-2 on June 5 and freeze Democrats out.

Therefore, the national Democratic congressio­nal apparatus is hitting Chavez with allegation­s — aimed at GOP voters — that he is an untrustwor­thy Republican because he voted for Gov. Jerry Brown’s cap-and-trade program to reduce greenhouse gases and the state budget.

Finally, California voters are seeing the usual quota of “slate mailers” that purport to advise them to vote for particular candidates.

While some do genuinely reflect the interests of the sponsoring organizati­ons, many are nothing more than commercial enterprise­s.

Take, for example, mailers from a Torrance-based outfit called “Budget Watchdogs” that purports to favor candidates who are tight with the public’s money.

Uber-conservati­ve Republican Travis Allen gets its nod for governor, but the rest of the mailer’s favored candidates are Democrats. They include arguably the Legislatur­e’s most liberal member, state Sen. Ricardo Lara of Bell Gardens, who is running for insurance commission­er and wants to double the state budget by adopting single-payer health coverage.

Budget Watchdogs was created by Rex Hime, a onetime Republican political aide who for years headed the California Business Properties Associatio­n.

Budget Watchdogs is a nonprofit corporatio­n and, Hime told me a few years ago, “I don’t get squat” from the money it collects for its various projects, including the mailer. “It’s not a commercial enterprise.”

Nonetheles­s, we know that all Budget Watchdog’s recommenda­tions reflect money paid by endorsees because state law requires them to be marked by asterisks.

There’s an even darker side to the slate mailer business — a kind of extortion. Some slate mail operators tell campaigns that if they don’t pay to have their candidates or ballot measure positions “recommende­d,” their opponents will be promoted for free.

Regardless of underlying motives, it’s a grubby trade based on assumption­s about the gullibilit­y of voters.

 ?? STAFF FILE PHOTO ?? Ads alleging that Republican gubernator­ial candidate John Cox is closely allied with the National Rifle Associatio­n have an unexpected motive.
STAFF FILE PHOTO Ads alleging that Republican gubernator­ial candidate John Cox is closely allied with the National Rifle Associatio­n have an unexpected motive.

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