Museum of Ice Cream creates a line of clothing for kids, ice cream
Company reaches deal with Target stores to sell the products exclusively
Sweet is the only word to describe this partnership.
The Museum of Ice Cream, a wildly popular interactive exhibit that’s playing San Francisco through summer, has teamed up with Target stores to launch its new line of children’s clothing and ice cream.
Target’s Art Class pastel-colored collection of clothes and accessories is designed to extend the frothy fun beyond the museum walls. Think separates for girls and boys in shades of aqua, yellow and pink, accessories patterned in gummy bears, and skateboards with banana graphics and pink wheels.
“When our team visited the first Museum of Ice Cream in New York City, they instantly knew it was something special,” Target chief merchandising officer Mark Tritton said in a statement. “Between our shared values of joy, creativity, focus on design and unique experiences, this partnership allows us to give guests a taste of Museum of Ice Cream’s signature aesthetic.”
The full line will be available for a limited time
starting June 3 at most Target stores and Target.com and is online now for those who want an advance peek.
Prices range from $5.99 to $59.99.
Next, Target will start selling the new ice cream. Look for five flavors — Nana Banana, Churro Churro, Cherrylicious, Chocolate Crush and Vanillionaire — to join the Museum of
Ice Cream’s classic flavors, Piñata and Sprinkle Pool. The latter, of course, is a riff on the museum’s popular attraction, a pool of sprinkles that invites kids of all ages to leap in.
Maryellis Bunn founded the Museum of Ice Cream in 2016, and since then it’s played to sell-out crowds in New York, Los Angeles and currently, San Francisco and Miami. Details: www. museumoficecream.com.