The Mercury News

Musk’s flamethrow­ers start to hit the street

Tesla founder hosts a party as first preorders of incendiary device are picked up

- By Rex Crum rcrum@bayareanew­sgroup.com

Elon Musk has one request about his Boring Company's flamethrow­er:

Don't call it a flamethrow­er. In fact, Musk says that because of certain circumstan­ces, the flamethrow­er needs to be called by a different name altogether.

“Due to recent regulatory/ customs rules enacted to inhibit transport of anything called a Flamethrow­er, we have renamed our product: ‘Not a Flamethrow­er,'” Musk tweeted.

OK, so calling it a “Not a Flamethrow­er” may not be the most poetic way to refer to the $500 flame-throwing device — the Boring Co. took 20,000 pre-orders — but Musk isn't the most convention­al of chief executives. Musk handed out the Boring Company's first Not a Flamethrow­ers at a company event over the weekend which, according to CNBC, included Not a Flamethrow­er owners using them to roast marshmallo­ws and pose like they were thinking

of auditionin­g for the next “Terminator” movie.

And, hey, if that isn’t enough to get you excited about the Not a Flamethrow­er, think about how it can also help bring a young family together.

Musk tweeted an image of a young couple with a stroller, firing up their Not a Flamethrow­er. He wrote, “Nothing makes your baby more zen than a few gentle puffs of a TBC Flamethrow­er.”

Maybe the family that burns together stays together. But, remember…It’s Not a Flamethrow­er.

 ?? CHRIS RILEY/TIMES-HERALD ?? Elon Musk tells fans that he has renamed his fire gun “Not a flamethrow­er” due to recent regulatory and customs rules.
CHRIS RILEY/TIMES-HERALD Elon Musk tells fans that he has renamed his fire gun “Not a flamethrow­er” due to recent regulatory and customs rules.
 ?? BORING COMPANY ?? When not using the “Not a Flamethrow­er” to roast marshmallo­ws, partygoers were busy posing with the device.
BORING COMPANY When not using the “Not a Flamethrow­er” to roast marshmallo­ws, partygoers were busy posing with the device.

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