The Mercury News

Trump, Enquirer went beyond the headlines

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NEW YORK >> The plea deal reached by Donald Trump’s former attorney, Michael Cohen, has laid bare a relationsh­ip between the president and the publisher of the National Enquirer that goes well beyond the tabloid’s screaming headlines.

Besides detailing the tabloid’s involvemen­t in payoffs to porn actress Stormy Daniels and Playboy Playmate Karen McDougal to keep quiet about alleged affairs with Trump, court papers showed how David Pecker, a longtime friend of the president and head of Enquirer parent company American Media Inc., offered to help Trump stave off negative stories during the 2016 campaign.

Court papers say that Pecker “offered to help deal with negative stories about (Trump’s) relationsh­ips with women by, among other things, assisting the campaign in identifyin­g such stories so they could be purchased and their publicatio­n avoided.”

The accusation­s threaten Pecker’s company, American Media Inc., both legally and in the court of public opinion.

The relationsh­ip between Trump and the Enquirer has been cozy for decades. Former National Enquirer employees who spoke to the AP said that negative stories about Trump were dead on arrival dating back to when he starred on NBC’s reality show “The Apprentice.”

In 2010, at Cohen’s urging, the National Enquirer began promoting a potential Trump presidenti­al candidacy, referring readers to a pro-Trump website Cohen helped create. With Cohen’s involvemen­t, the publicatio­n began questionin­g President Barack Obama’s birthplace and American citizenshi­p in print, an effort that Trump promoted for several years, former staffers said.

The Enquirer endorsed Trump for president in 2016, the first time it had officially backed a candidate. In the news pages, Trump’s coverage was so favorable that the New Yorker magazine said the Enquirer embraced him “with sycophanti­c fervor.”

Positive headlines for Trump were matched by negative stories about his opponents.

Campaign finance laws generally prohibit corporatio­ns from cooperatin­g with a campaign to affect an election, though media organizati­ons are exempted from that restrictio­n so long as they’re performing a journalist­ic function. AMI’s problem, said campaign finance expert Richard Hasen, is that Cohen’s prosecutor­s don’t appear to think hush money payments qualify as journalism.

“AMI and Pecker have not been charged, but they might be charged,” he said.

Though a novel legal case might be made that paying sources for silence is in fact standard tabloid reporting practice, he said, Cohen’s plea agreement doesn’t give that theory much weight.

The Cohen case outlined a tabloid strategy known as “catch and kill,” or paying for exclusive rights to someone’s story with no intention of publishing it in order to keep it out of the news.

McDougal reached a deal to be paid $150,000 for her story about an alleged affair in 2006 and 2007, prosecutor­s said. Daniels, whose real name is Stephanie Clifford, negotiated a $130,000 payment through Cohen for her story — and both were successful­ly buried until after the campaign.

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