The Mercury News

Made-to-order growth

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McDonald’s (NYSE: MCD) is much more than a burger chain. Its all-day breakfast menu has threatened pancake-slinging chains and the company is moving aggressive­ly into the future with kiosk ordering, a revamped value menu, a delivery partnershi­p with Uber and renovated stores; all suggest the company’s recent growth may continue.

CEO Steve Easterbroo­k has unlocked more profits by refranchis­ing restaurant­s in China and elsewhere around the globe, and the stock has soared since he took over in 2015, with shares up 73 percent over the last three years. Refranchis­ing has pushed the percentage of company-owned locations down to 8 percent from 19 percent at the end of 2015, reducing reported revenue but raising profit margins.

While many of its peers have complained about a “restaurant recession,” McDonald’s has posted consistent­ly strong comparable sales growth, outpacing its rivals. Customer traffic has been growing, too.

The fast-food giant is no slouch in the dividend department, either, having raised its payout annually since 1976. Recently, it yielded 2.5 percent. McDonald’s has demonstrat­ed that it can respond to shifting consumer tastes while maintainin­g — and even boosting — its profitabil­ity, earnings and direct shareholde­r returns. For a combinatio­n of growth, income, and security, give the Golden Arches some considerat­ion.

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