The Mercury News

Fewer stores are staying open on Thanksgivi­ng

Fad may be dying as online shopping gains popularity

- By Agueda Pacheco-Flores

Avid Black Friday shoppers hoping to get an early break on in-store sales might run into some holiday hurdles this year.

That’s because a growing number of stores are deciding to close on Thanksgivi­ng Day, reversing a trend that started to take hold about a decade ago as retailers sought to get a head start on one of the biggest shopping day of the year. A total 76 national and regional companies will give their employees the day off Thursday, including five Seattle-area brands, according to a list compiled by the shopping-informatio­n website bestblackf­riday. com. That compares with 69 businesses last year and 59 in 2016, when the website first started tracking the closures.

Companies closing on Thanksgivi­ng are expected to benefit from an online shopping boom that allows them to profit and keep their employees happy by giving them the day off. American consumers are expected to spend about $720 billion on holiday shopping this year, an annual increase of more than 4 percent, according to the National Retail Federation. The weekend before Christmas will attract the highest spending total, followed by Black Friday weekend.

“Many people are not only avoiding those stores on Thanksgivi­ng and Black Friday, but they are avoiding them all together,” said Phil Dengler, co-owner of bestblackf­riday.com. “The fact that online Thanksgivi­ng shopping has taken off so much recently has just been the justificat­ion for stores to finally switch course and close on Thanksgivi­ng.”

Still, some stores will remain open on Thanksgivi­ng, including Walmart, Target and Best Buy.

Best Buy chooses to open for Thanksgivi­ng because it’s what their customers want, said Boua Xiong, a spokeswoma­n for Best Buy.

“We have millions of customers so part of it is certainly demand, but people have made tradition of coming out to stores to shop,” she said, adding that customers had already began camping outside a Laredo, Texas, Best Buy.

Locally, Costco, Sur La Table, Nordstrom, Outdoor Reasearch, and REI will close Thursday. The latter two are also closed for Black Friday.

REI and Outdoor Research began opting out of Black Friday in 2015, instead encouragin­g their customers to go outside as part of a marketing campaign.

Statements from Nordstrom and Costco cited the importance of letting their employees spend time with their families on Thanksgivi­ng. Nordstrom said it has always closed for the holiday, and Costco said that taking care of its employees was always one of its “fundamenta­l tenets.”

“It deals with the culture; a lot of these stores take pride in closing for Thanksgivi­ng,” Dengler said. “It’s important for their brand.”

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