The Mercury News

Tea towel escalated from everyday household item to cultural icon

- Marni Jameson At home

Castles and cutlery. Foxes and flowers. Soldiers and sayings: “Many hands make light work.” Royal fetes and pastoral pets.

All are the subject of tea towels, everyday household items that deserve far more respect (and better treatment) than I have been giving them — until now.

One look at “The Art of the Tea Towel,” and you, too, will never view this humble house servant the same way.

Textile historian Marnie Fogg doesn’t just make us care about the common tea towel, she makes us fall in love. Her beautifull­y illustrate­d book features more than 100 notable tea towels, organized by decade.

Before the 1950s, tea towels were merely striped or checked. As part of the post-World-War-II euphoria, colorful printed tea towels began brightenin­g kitchens. Though the first successful printed tea towels came out of Sweden, the Irish linen company Thomas Somerset & Co. made them a household fixture.

The Irish linen business was flagging. After seeing the success of the Swedish towel, Thomas Somerset hired artist Lucienne Day to design towels, which resulted in “commercial­ly successful designs that secured the place of the tea towel firmly at the high end of design,” Fogg writes.

I’ve always viewed tea towels as souvenirs to remind me of fun places I’ve visited. Fogg, however, builds a convincing case that these textiles are — sit down — cultural icons.

I had to call Fogg, who lives in Chichester, on England’s South Coast, to talk about it.

“The wonderful thing about tea towels is that they’re a perfect example of making good design totally accessible to the people,” Fogg says in her crisp-linen British accent.

For example, she says, artist Angela Harding, whose tea towel designs are big sellers, creates woodcut prints that sell for $300 each, but anyone can have her designs on a tea towel for far less.

By putting good design in the hands of everyone, tea towels democratiz­e art, Fogg adds. “I would emphasize the importance of making small things matter,” she says. “If you are going to do something, anything, whether you’re making a meal or setting a table, do it beautifull­y. Make the details in your life matter.

“Most of us don’t have to deal with large matters every day,” she says, “but we all have to deal with little things every day, so pay respect. We need to respect the things we live with, the people we live with and the planet we live on.”

I ask her to share the finer points of choosing, using and caring for tea towels.

• Seek great designs. Find a store or company that specialize­s in tea towels, and look for ones that are designer led. Among her favorite contempora­ry artists are Emma Bridgewate­r and Harding. Trending now are colorful patterns incorporat­ing birds and botanicals, designs following the back-to-nature movement. To find vintage tea towels by famed designers, go to eBay. “The designs of most tea towels sold in souvenir shops aren’t particular­ly good,” Fogg says.

Tea towels that are 100 percent linen are the gold standard. Second best are cotton-linen blends. Linen union is a blend of 55 percent linen, which comes from flax plants, and 45 percent cotton. Pure cotton doesn’t cut it.

• Clean with care. While these trusty towels get used and abused, wash them gently. Fogg recommends eco-friendly laundry soap and water no hotter than warm. If they get stains, presoak them in a stronger soap solution. Never use bleach. “And I do iron them all,” Fogg says.

I groan, hoping she doesn’t hear.

“Don’t just stick them in the washing machine, then stick them rumpled in the drawer. Fold and iron them in thirds, and put them away pressed.”

As if knowing I will need more motivation, she adds, “There’s nothing more relaxing than getting a pile of tea towels and ironing them.”

Hmmm, I’ll have to see.

Syndicated columnist Marni Jameson’s At Home column is published here weekly. Contact her at www.marnijames­on.com. To see all of her columns, go to www.mercurynew­s. com/author/marnijames­on/. Jameson is the author of four home and lifestyle books, including “Downsizing the Family Home — What to Save, What to Let Go.”

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