The Mercury News

Retailers eager to lodge new antitrust complaints against Amazon and Google

Industry group says technology platforms can hurt competitio­n

- By Naomi Nix Bloomberg News

A leading U.S. retail group, whose members include Walmart, is eager to aid antitrust enforcers that are poised to investigat­e whether Amazon and Alphabet’s Google are harming competitio­n.

The Retail Industry Leaders Associatio­n, which also represents Target and Best Buy among others, said it’s prepared to present their concerns to the Justice Department and the Federal Trade Commission, which have carved up antitrust oversight of Silicon Valley’s biggest companies.

“It’s pretty clear to us that the FTC and different relevant regulators should be taking a much closer look at these platform companies,” said Nicholas Ahrens, vice president of innovation for RILA, in an interview. “We are here to help.”

RILA joins a slew of companies, including Oracle, Yelp, Tripadviso­r, and News Corp., that have raised concerns about competitiv­e harm from dominant technology platforms. The retailers’ group has already laid out its views on competitio­n issues to the House Judiciary’s antitrust subcommitt­ee, which is investigat­ing the technology industry, Ahrens said.

The group wrote a letter to the FTC dated Sunday, arguing that the tech platforms create an “informatio­n bottleneck” that has the power to skew markets and circumvent the traditiona­l power of price competitio­n.

RILA also raised concerns about how tech companies may compromise the brands of retailers, favor their own products over sellers on their platforms, accumulate data about competitor­s and allow for the proliferat­ion of counterfei­t goods.

It should be “quite concerning to the commission that Amazon and Google control the majority of all internet product search, and can very easily affect whether and how price and product informatio­n actually reaches consumers,” the trade group said in a letter respond

ing to a series of hearings the agency held on competitio­n policy.

Representa­tives for Amazon and Google didn’t immediatel­y respond to requests for comment.

The FTC has claimed oversight of probes of Facebook Inc. and Amazon, while the Justice Department is set to scrutinize Google and Apple Inc., Bloomberg has reported. Separately, the House Judiciary’s antitrust subcommitt­ee kicked off a broad

antitrust investigat­ion into the technology industry last month with a hearing on how Google and Facebook have affected the news industry.

For More: House Panel Kicks Off Antitrust Probe With Focus on News Media

RILA said it agrees with sentiments echoed by Makan Delrahim, the head of the Justice Department’s antitrust division, and more than 40 attorneys general, that prices shouldn’t be the sole measure of harm.

It’s “the combinatio­n of informatio­n control and market power that should worry antitrust regulators the most,” the letter said.

“That unhealthy combinatio­n exists at the level of the internet’s pipelines, at the level of product search, in webhosting, on social media platforms and elsewhere.”

The group also pointed to Amazon’s perceived dominance of e-commerce, where it has nearly 50% of U.S. online sales. Since it’s both a retailer and a marketplac­e for third-party sellers, Amazon has drawn scrutiny over whether it uses its clout and huge amount of sales data to give itself a leg up over smaller vendors -- an issue the EU is already investigat­ing and which prompted calls by

2020 presidenti­al hopeful Elizabeth Warren to break up the online retailer and other tech platforms.

Amazon claims it actually only holds a small percentage of the total retail market in the U.S. and faces formidable competitio­n from the likes of Walmart.

“RILA does not file this comment to complain about competitio­n from Facebook, Google, Amazon, Visa, or any other technology or payments platform,” the group said. “Indeed, retail leaders comment to ask for more competitio­n, not less. But all competitio­n must be on a fair and level playing field.”

 ?? JEFF CHIU — ASSOCIATED PRESS ?? It should be “concerning … that Amazon and Google control the majority of all internet product search,” a retail industry group says.
JEFF CHIU — ASSOCIATED PRESS It should be “concerning … that Amazon and Google control the majority of all internet product search,” a retail industry group says.

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