2020 candidates face balancing act in their campaign messages
Focus should be on issues and policies, not impeaching Trump, they say
After the 2016 election, Democratic leaders reached an all but unanimous conclusion: To defeat President Donald Trump in 2020, they would have to do more than condemn his offensive behavior and far-right ideology, as Hillary Clinton had done. They would need, above all, to promote a clear and exciting agenda of their own.
They took that lesson to heart in the midterm elections and afterward, capturing the House of Representatives with a focus on health care and then attempting to impress the electorate by passing legislation on matters like campaign finance reform and the minimum wage. As Democratic presidential contenders pushed campaigns built on big ideas, House Speaker Nancy Pelosi resisted a chorus of calls for impeachment, even from some of her party’s leading 2020 candidates.
Yet 13 months before the next election, Dem
ocratic leaders are steering into a protracted head-on clash with Trump. By seeking the Ukrainian government’s help in tarring former Vice President Joe Biden, Trump left them no choice, they say, but to pursue an impeachment inquiry that could consume the country’s attention for months.
Pelosi has indicated she aims to move the process along with haste, in part to avoid an election-year conflagration, but the exact course of the inquiry is impossible to foresee.
All 19 Democratic presidential candidates support the impeachment inquiry, and many Democrats are optimistic that voters will, as well, because Trump is so unpopular and the allegations against him are grave and easily grasped.
For now, Republicans are the party on the defensive, flummoxed by the cascading disclosures about Trump that have threatened to upend his reelection campaign.
But there also is a general recognition, at every level of the Democratic Party, that impeachment could complicate their candidates’ efforts to explain their policy ideas to the country and persuade voters that they have a vision
beyond ousting Trump. The party has been disappointed too many times, its leaders say, by betting that Trump’s violations of political and cultural norms would bring about his downfall.
On Friday evening, Pelosi declared at a conference of New Jersey Democrats in Atlantic City that she would not allow the 2020 election to become a campaign about impeachment.
Insisting the inquiry “has nothing to do with the election,” she said the campaign would be fought on other terms.
“That’s about facts and the Constitution,” Pelosi said of the impeachment process. “The election is about all of
the issues and policies that we have a difference of opinion with the Republicans on, and they are very drastic — and they have nothing to do with impeachment.”
Pelosi has advised the newest members of her caucus — the ones who secured the majority last year — that they will have to execute a careful balancing act in the coming weeks, to show voters in their districts that they can continue to pass important legislation. She is said to be particularly focused on a proposal to lower prescription drug prices that she unveiled last week, before the Ukraine saga began.
But even before the impeachment inquiry, House
Democrats were gaining little traction with policy bills that withered in the Republican-controlled Senate. Polls have shown their proposals to be popular, but they have been routinely overshadowed in the news by Trump.
There is little doubt that impeachment will become a singular obsession in the political world and dominate news coverage for as long as the inquiry is underway. A few early polls on impeachment suggest that public support for the inquiry is somewhat stronger than opposition to it, but those numbers could easily change in either direction as the process unfolds.
Diane Feldman, a Democratic pollster, said it would be difficult for the party to communicate with voters on issues besides impeachment for the duration of the process. But candidates up and down the ballot have to try to drive a message about policy all the same, she said.
“I think it’s worth the effort, but it’s a long shot,” Feldman said. “That we not put all of our eggs in the impeachment basket seems to me extremely wise.”
However, Feldman said, the impeachment process also could “add some clarity to risks that Trump presents to our national security and foreign policy” and sharpen the overall Democratic case against his reelection.