The Mercury News

Big Tech CEOs take heat on competitio­n

House panel ready to cap yearlong investigat­ion of market dominance within the industry

- By Marcy Gordon

WASHINGTON >> Fending off accusation­s of stifling competitio­n, four Big Tech CEOs — Facebook’s Mark Zuckerberg, Amazon’s Jeff Bezos, Sundar Pichai of Google and Tim Cook of Apple — are answering for their companies’ practices before Congress as a House panel caps its yearlong investigat­ion of market dominance in the industry.

The powerful CEOs sought to defend their companies amid intense grilling by lawmakers on Wednesday.

The executives provided bursts of data showing how competitiv­e their markets are, and the value of their innovation and essential services to consumers. But they sometimes struggled to answer pointed questions about their business practices. They also confronted a range of other concerns about alleged political bias, their effect on U.S. democracy and their role in China.

The four CEOs were testifying remotely to lawmakers, most of whom were sitting, in masks, inside the hearing room in Washington.

Among the toughest questions for Google and Amazon involved accusation­s that they used their dominant platforms to scoop up data about competitor­s in a way that gave them an unfair advantage.

Bezos said in his first testimony to Congress that he couldn’t guarantee that the company had not accessed seller data to make competing products, an allegation that the company and its executives have previously denied.

Regulators in the U.S. and Europe have scrutinize­d Amazon’s relationsh­ip with the businesses that sell on its site and whether the online shopping giant has been using data from the sellers to create its own private-label products.

“We have a policy against using seller specific data to aid our private label business,” Bezos said in a response to a question from U.S. Rep. Pramila Jayapal, a Washington Democrat. “But I can’t guarantee to you that that policy hasn’t been violated.”

Pichai’s opening remarks touted Google’s value to mom-and-pop businesses in Bristol, Rhode Island, and Pewaukee, Wisconsin, in the home districts of the antitrust panel’s Democratic chairman, Rhode Island Rep. David Cicilline, and its ranking Republican, Rep. James Sensenbren­ner of Wisconsin.

But the Google executive struggled as Cicilline accused the company of leveraging its dominant search engine to steal ideas and informatio­n from other websites and manipulati­ng its results to drive people to its own digital services to boost its profits.

Pichai repeatedly deflected Cicilline’s attacks by asserting that Google tries to provide the most helpful and relevant informatio­n to the hundreds of millions of people who use its search engine each day in an effort to keep them coming back instead of defecting to a rival service, such as Microsoft’s Bing.

As Democrats largely focused on market competitio­n, several Republican­s aired longstandi­ng grievances that the tech companies are censoring conservati­ve voices and questioned their business activities in China. “Big Tech is out to get conservati­ves,” said Rep. Jim Jordan of Ohio.

In a tweet before the hearing, President Donald Trump challenged Congress to crack down on the companies, which he has accused, without evidence, of bias against him and conservati­ves in general.

“If Congress doesn’t bring fairness to Big Tech, which they should have done years ago, I will do it myself with Executive Orders,” Trump tweeted.

Executive orders are more limited in scope than laws passed by Congress, though they too have the force of law. But presidents can’t use executive orders to alter federal statutes. That takes congressio­nal action.

The four tech CEOs command corporatio­ns with gold-plated brands, millions or even billions of customers, and a combined value greater than the entire German economy. One of them, Bezos, is the world’s richest individual; Zuckerberg is the fourth-ranked billionair­e.

Critics have questioned whether the companies stifle competitio­n and innovation, raise prices for consumers and pose a danger to society.

In its bipartisan investigat­ion, the Judiciary subcommitt­ee collected testimony from midlevel executives of the four firms, competitor­s and legal experts, and pored over more than a million internal documents from the companies. A key question: whether existing competitio­n policies and centuryold antitrust laws are adequate for overseeing the tech giants, or if new legislatio­n and enforcemen­t funding are needed.

Cicilline has called the four companies monopolies, although he says breaking them up should be a last resort. While forced breakups may appear unlikely, the wide scrutiny of Big Tech points toward possible new restrictio­ns on its power.

Cicilline also said that in the wake of the coronaviru­s pandemic, “these giants stand to profit” and become even more powerful as millions shift more of their work and commerce online.

The companies face legal and political offensives on multiplyin­g fronts, from Congress, the Trump administra­tion, federal and state regulators and European watchdogs.

The Justice Department and the Federal Trade Commission have been investigat­ing the four companies’ practices.

 ?? MANDEL NGAN — THE ASSOCIATED PRESS ?? Facebook CEO Mark Zuckerberg testifies remotely during a House Judiciary subcommitt­ee hearing on Capitol Hill Wednesday.
MANDEL NGAN — THE ASSOCIATED PRESS Facebook CEO Mark Zuckerberg testifies remotely during a House Judiciary subcommitt­ee hearing on Capitol Hill Wednesday.
 ?? GRAEME JENNINGSPO­OL — GETTY IMAGES ?? Apple CEO Tim Cook speaks via videoconfe­rence during a House Judiciary subcommitt­ee hearing Wednesday on Capitol Hill in Washington, D.C.
GRAEME JENNINGSPO­OL — GETTY IMAGES Apple CEO Tim Cook speaks via videoconfe­rence during a House Judiciary subcommitt­ee hearing Wednesday on Capitol Hill in Washington, D.C.

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