The Mercury News

How to be a better investor

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For best results when investing in stocks, here are some tips to keep in mind.

BE READY TO INVEST » Pay off any high-interest-rate debt and establish an emergency fund before investing.

HAVE A LONG-TERM VIEW — AND BE PATIENT » Stocks can make you rich, but you generally have to hang on to them for many years.

INVEST AGGRESSIVE­LY, AND SOON » The first dollars you invest have the longest time in which to grow for you, so invest meaningful sums as soon as possible, and regularly.

HAVE RATIONAL EXPECTATIO­NS » Expect the market (and your stocks) to rise and fall. Expect some losses.

KEEP YOUR EMOTIONS IN CHECK » Don’t sell in a frantic rush when the market swoons, and don’t grab shares of hot stocks at any price just to own them.

KNOW WHAT YOU’RE INVESTING

IN » Research companies before investing in them: Learn how they make their money, how healthy they are, how much growth potential they have and what their risks and opportunit­ies are.

DIVERSIFY » Don’t keep all your eggs in one basket. Spread your dollars across different kinds of companies.

WATCH YOUR PERFORMANC­E

If your stock picking isn’t outperform­ing the overall stock market over several years, consider just investing in index funds that deliver roughly the same returns as the market.

HAVE A MARGIN OF SAFETY »

Aim to buy shares of stock when they seem underprice­d. Overpriced stocks are more likely to fall, while underprice­d ones have a margin of safety built in.

KEEP IT SIMPLE WITH INDEX

FUNDS » Stock investing doesn’t have to be complicate­d. Most of us would do well to just stick with low-fee broad-market index funds.

KEEP LEARNING » At a minimum, learn from your mistakes so you avoid repeating costly blunders. Reading books or articles on investing, great investors and great companies can make you a savvier investor, too.

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