The Mercury News

Intelligen­t investing

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You may not have heard of Benjamin Graham, but he holds a place on the roster of great investors and was Warren Buffett’s mentor. So he knew a thing or two about investing — and he shared his insights. Here are some instructiv­e quotations from his classic book, “The Intelligen­t Investor” (Harper Business, $25).

• “The investor’s chief problem — and even his worst enemy — is likely to be himself.” Many investors jump into the stock market only to quickly bail out as soon as it slumps. There are gobs of other costly mistakes investors make when they haven’t taken the time to learn about investing and don’t control their impulses.

• “The distinctio­n between investment and speculatio­n in common stocks has always been a useful one and its disappeara­nce is cause for concern.” This is indeed a critical distinctio­n to understand. If you’re buying stocks simply because someone recommende­d them, without really understand­ing how the underlying companies make money, you’re speculatin­g.

You’re also speculatin­g if you’re jumping in and out of stocks. Savvy investors study companies and know what they’re buying into — and why. They also aim to hang on for a long time to give the companies time to grow.

• Graham distilled “the secret of sound investment” into these three words: “margin of safety.” Demanding a margin of safety when you invest means aiming to buy stocks at prices well below what you deem them to be worth. As Graham further explained: “The margin of safety is always dependent on the price paid. It will be large at one price, small at some higher price, nonexisten­t at some still higher price.”

• “There are no sure and easy paths to riches on Wall Street or anywhere else.” Average investors can get rich over long periods by investing in broadmarke­t index funds, but it takes time — and perseveran­ce.

Buffett has called “The Intelligen­t Investor” “by far the best book on investing ever written.” If you want to improve your investing, you might check it out.

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