The Mercury News

A new twist on Black Friday shopping

- By Cameron Sullivan

What’s on the menu and the to-do list for Thanksgivi­ng weekend? How about a brand-new home? While planning holiday shopping, think about adding tours of new homes — online and in person — to the schedule.

It may seem surprising that the same logic that motivates retailers’ Black Friday deals on toys, clothing, electronic­s and other giftable items can be found in promotions for new constructi­on homes. But, just like retailers, builders are motivated this time of year and many of them offer year-end incentives.

Start online

Whether searching by city, home size or included options and amenities, take time to research online and determine which communitie­s offer the kinds of new-home features that meet your needs.

Begin with the New Home Finder (www. newhomefin­der.news) to scroll through newhome communitie­s and map guides. Scroll down to choose a Saturday or Sunday “New Homes” button.

Open and download the PDF of the section and its map guide to search by term on your device. Or open any issue online and use the “Search Archive” button to select a date range and find community and home details by keywords, including city names, features or offer.

Map out which homes to tour

After establishi­ng a list of select communitie­s that most closely meet your needs and desires, map out the order in which you might visit the communitie­s for tours.

Group new-home communitie­s in a way that will best answer your questions. For some buyers, geographic location or by builder may determine the groupings; for others, grouping by home type — such as single-family detached or urban, high-density luxury condo — might feel most logical.

To help refine your analysis of each community, consider keeping each day’s tours to three or fewer communitie­s.

Consider making appointmen­ts

While the pandemic introduced the idea of real estate showings by appointmen­t only, real estate tours have largely opened up by now. As a result, many builders may not require appointmen­ts for newhome buyers wishing to see their models and communitie­s.

Some builders still require appointmen­ts. Builders that show homes by appointmen­t only will say so in their ads in the New Home Finder Map Guide (https://www. newhomefin­der.news). Click the search icon and enter “appointmen­t” to separate communitie­s by appointmen­t.

And even if appointmen­ts aren’t required, consider scheduling them anyway. Doing so

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