New websites highlight Pine Street’s diversification
West Chester company adds websites so customers can better understand what it has to offer
WEST CHESTER » Pine Street Carpenters has grown through diversification in its nearly quarter-century in business.
The extent of that diversification became evident when the company recently announced it now has three websites to address each of its markets.
“We’ve always been full service remodelers handling design services, acting as a general contractor,” said Mike Dolan, marketing manager at Pine Street. “We work with corporate clients, business owners, landlords, real estate developers. We wanted to a create compelling online home for each of our audiences: homeowners looking for design and remodeling services; those looking for cabinetry solutions for their home or business; and business owners looking for commercial construction services.”.
Owner Brendan Dolan began the company in 1993 as a graduate student at the University of Pennsylvania to help finance his way through graduate school. He was living on Pine Street in Philadelphia at the time, hence the name Pine Street Carpenters. The company eventually moved to the West Chester area where it has been currently based for about 13 years.
“We started out doing primarily residential work and it has grown over the years. We’ve branched out to doing work for the commercial and corporate world, as well as institutional clients. In essence, we’ve outgrown our name Pine Street Carpenters, because we are more than just carpenters. We’re a full service design and remodeling firm, so that’s part of what we are trying to achieve with the launch of these new websites, to show the breadth of our services,” Dolan remarked.
The family of new websites branches out into three areas to focus on the diverse core services the firm offers. They include one for Pine Street Carpenters (pinestreetcarpenters.com), The Kitchen Studio (the kitchenstudio.com) and Pine Street Construction (pinestreetinc.com).
The website for Pine Street Carpenters aims to serve residential remodeling services, which includes general contracting and design for kitchens, baths, historic renovations, whole house remodels, additions and more.
Dolan noted that The Kitchen Studio website highlights the company’s kitchen and bath showroom in West Goshen. It features a line of cabinet makers and offers cabinetry solutions for all areas of the home and works with do-it-yourself homeowners, interior designers and other general contractors.
“Seven years ago, we opened a kitchen showroom on our site so people can come in and look at kitchen and bath cabinetry. We wanted to provide services to folks that might not be looking for remodeling services. They might be doing a home project themselves. Or, it’s a general contractor or interior designer that doing a project for one of their clients that need cabinet solutions. The idea was to brand that a little differently so it is more retail oriented and not specific necessarily to our existing clients,” Dolan said.
The third site is for the firm’s commercial brand, Pine Street Construction. Dolan said that website features the breadth of Pine Street’s services to commercial and institutional clients. He noted a few of Pine Street Construction’s clients include H&R Block, Edward Jones Investments, Weight Watchers and America’s Best Contacts & Eyeglasses.
Dolan noted the firm has always handled full service projects for commercial and residential customers.
“We do a lot of commercial work, not just in this region but throughout the northeast ... So our commercial services are more than what our existing name implies. We’ve always been full service remodelers handling design and remodeling services and acting as a general contractor.”