Campaign seeking to attract businesses
Grass-roots effort includes video, social media
Community members and business people took to the streets of Pottstown Thursday — proud to say, “I pick Pottstown.”
They gathered on the four corners of High and Hanover streets, joining together to launch a new economic development campaign sponsored by Pottstown Area Industrial Development (PAID) Inc.
“The purpose of today’s event was to create excitement out there about Pottstown,” said Peggy Lee-Clark, executive director of PAID Inc. “There’s a lot of quiet conversation going on, about why people pick Pottstown, but today we wanted to bring it out in the open.”
The outcome of Thursday’s event will be a two- to threeminute promotional video produced by Virtual Farm Creative of Phoenixville. The video is just one piece of a bigger campaign designed to attract businesses to Pottstown.
“The core audience (for the video) is the people that are not here,” Lee-Clark added. “The video will go to other areas of the state and other areas of Montgomery County to get them to understand the momentum that we have been gaining,”
Participants in Thursday’s video shoot were given T-shirts with the slogan “I Pick Pottstown! Pioneers of the Good Life.” Chalkboards were placed on each corner, so participants could write why they choose Pottstown. Some of the things written down included history, diversity, great schools, downtown architecture, the carousel, Connections on High, Steel River Playhouse, the YMCA and the people of Pottstown.
At 11:30 a.m., everyone who had gathered on the sidewalks met in the middle of the intersection, and a drone was sent up while video rolled on the action taking place below. The group said its line, “I Pick Pottstown,” and waved.
“In addition to the drone
“The purpose of today’s event was to create excitement out there about Pottstown. There’s a lot of quiet conversation going on, about why people pick Pottstown, but today we wanted to bring it out in the open.”
— Peggy Lee-Clark, executive director, PAID Inc.