Stable 12 celebrates the underdogs
Phoenixville brewery hopes to send beer to players
PHOENIXVILLE » What could accompany an underdog victory better than a cold, refreshing beer?
Stable 12 Brewing Co. of Phoenixville knows that nothing could, which is why it’s looking to reward the Philadelphia Eagles with a beer made specially for the team.
“It would be cool for them to drink a beer that was named after this team and represents this team and is made by hard working Americans,” said Richard Wolf, CEO/sales representative for the brewery.
But Stable 12 is looking for a little help with getting the beer to the players. The company has reached out via social media to ask their avid beer drinkers for some connections. The aim is to get the beer to the players in time for the Eagles Victory Parade, which will begin at 11 a.m. on Thursday.
“We have no real backup plan at this point. We’re hoping we can find someone who can pick it up and take it down to them or find someone who has a way to get it there,” said Wolf.
In case anyone with connections needs some convincing, the beer is a 4.1 percent lager that Wolf described as “a nice light, refreshing beer to celebrate with.” The beer was brewed about five weeks ago and the company had planned to put it into a keg but decided to can it instead. They then released the beer to the public on Friday and sold out their 2,700 cans in only 3½ hours.
“We called it Underdog and just went with it. We had an amazing response in the general public for it,” said Wolf. “We didn’t expect that kind of response. We thought some people would come in and when we went to open the doors there was a line around the corner and down the block.”
Luckily, the brewers set aside five cases to reserve for the Philadelphia Eagles.
Wolf said they took a cue from the deal that Bud Light made to Philadelphia Eagles fans, promising them free beer if the team won the Super Bowl.
“It’s Eagles themed, it’s themed for the city. We bleed green. We’re one of the only companies that made a beer just for them. Since [Bud Light] is buying beers for the city we want to buy beers for the team. If they’re taking care of us we’re taking care of them.”
Anyone who may have helpful connections for Stable 12 Brewing can visit the Stable 12 website at www.stable12.com and contact Richard Wolf.