Yuengling is official lager of the Phillies
The brewer also unveils Retro Phillies Yuengling Lager Cans
POTTSVILLE » D.G. Yuengling & Son Inc. has extended its multiyear partnership with the Philadelphia Phillies and said Tuesday that it has a new designation as an “Official Lager of the Philadelphia Phillies.”
The Schuylkill County-based brewer also announced that it will roll out limited-edition Phillies Yuengling Lager cans emblazoned with the retro Phillies logo. The cans will be available on shelves in 12-pack cans in select markets, or at Citizens Bank Park in 16-ounce cans.
“We’re so thrilled to combine America’s Oldest Brewery and America’s favorite pastime, both rooted in history and tradition, through our long-term partnership with the Philadelphia Phillies,” said Wendy Yuengling, chief administrative officer D.G. Yuengling & Son, in a statement. “As an ‘Official Lager of the Philadelphia Phillies,’ we not only get to celebrate our Pennsylvania roots, but we also have the ability to bring unique, customized experiences to Yuengling and Phillies fans, whether ingame or at-home.”
Yuengling will also extend its partnership with Phillies’ pitcher Aaron Nola, the first active MLB player to have a partnership with a beer brand, according to the brewery. The partnership with Nola includes a variety of elements including personal appearances on behalf of the brand, fan meet and greets, special promotions to meet the player, a chance to win a Yuengling Phillies home vending machine, social media sweepstakes and giveaways, local Philadelphia advertising and support of Nola’s 2020 local community efforts.
“Over the past year, I’ve had a lot of fun working with Yuengling and getting to know the family behind America’s Oldest Brewery,” Nola said in a statement. “I’m excited to continue my partnership with Yuengling in an even bigger way, and I couldn’t think of a better way to kick off the season than with these cool Lager cans.”
Along with the Nola partnership and team cans, Yuengling says it will integrate new marketing and logo rights into promotional materials, including:
• Expanded brand presence at Citizens Bank Park, including a new, experiential bar area in right field called Yuengling Party Pavilion featuring Yuengling’s core products — Traditional Lager, Light Lager, Black & Tan, Golden Pilsner, and its new light brand, Flight by Yuengling.
• Amplified signage throughout the ballpark, including the continuation of the Yuengling left field sign.
• “Yuengling Wednesday” during each Wednesday regular season home game with Yuengling promotions and giveaways.
• Ticket sweepstakes and opportunities to meet Nola and other Phillies legends
• TV, radio and digital advertising, including media integrations during all Phillies home games.
Yuengling has been a Phillies sponsor since 2017.