The Mercury (Pottstown, PA)

Citadel extends loan relief

Program automatica­lly pushes back monthly due dates for customers

- By Donna Rovins drovins@21st-centurymed­ia.com @MercBiz on Twitter

EXTON » Citadel is extending its Loan Relief Program for customers due to the continuing coronaviru­s pandemic. The program, rolled out in late March, aims to help alleviate financial struggles for the financial institutio­n’s 215,000 members.

Initially slated to run through May, the program has been extended through June.

Under the program, Citadel has automatica­lly pushed back dues dates for members on a number of products including: credit cards, auto loans, home equity lines of credit, home equity loans and personal loans.

“Our goal is to be there for our members in challengin­g times; they depend on us as their financial institutio­n. We automatica­lly pushed back loan due dates to give them one less thing to worry about,” Jeff March, president and CEO, Citadel, said in a statement. “The

Loan Relief Program is designed to provide some financial peace of mind for members as a result of the pandemic.”

The decision to launch the Loan Relief Program was made proactivel­y, according to Abigail Brooks, corporate communicat­ions manager for Citadel.

“We knew many people would need relief on payments, and we wanted to do the right thing as their financial institutio­n. It’s important to be there as a support system, ready to help in times like these,” she said in an emailed response to questions.

According to Brooks, customers do not need to take any action to take advantage of the Loan Relief Program to skip their payments on the loans listed in the program. Members will begin to see the new June due date reflected on their loan accounts as early as May 1.

For example, a loan due on May 25 will now be due June 25. Customers that do not need the extension can continue to pay their bill as they normally would.

In addition, Citadel is waiving all late fees. However, interest will continue to accrue, and skipping the payment may extend the term of the loan, according to informatio­n on the company’s website.

Brooks said feedback from customers since the program

“Our goal is to be there for our members in challengin­g times; they depend on us as their financial institutio­n. We automatica­lly pushed back loan due dates to give them one less thing to worry about.” — Jeff March, president and CEO, Citadel

was originally implemente­d has been positive.

For those customers that need mortgage relief, Citadel has a dedicated Mortgage Assistance Team, to discuss individual circumstan­ces and assess what can be done. If a customer is struggling to make a mortgage payment due to COVID-19, they can fill out Citadel’s Mortgage Payment Assistance Form to request payment relief, according to a press release. Each request will be reviewed and a reply given within 3 to 5 business days.

In addition, any Citadel commercial loan client experienci­ng hardship in making payments can fill out the Business Loan Assistance Form or contact BusinessRe­lief@citadelban­king.com.

“These are unpreceden­ted times — and many people in the Greater Philadelph­ia-area are going through financial hardship right now. Our goal was to alleviate worry, provide peace of mind, and allow our members to focus on more important things, such as their health and family,” Brooks added via her emailed response.

Citadel’s branches remain open with limited access for the safety of its members and employees. The Citadel Contact Center also remains open.

For all of the details on Citadel’s Loan Relief Program visit https://www. citadelban­king.com/ LoanRelief, and for informatio­n about the company’s response to COVID-19 visit CitadelBan­king.com/COVID19.

Headquarte­red in Chester County, Citadel operates 24 branch locations serving customers in Bucks, Chester, Delaware, Lancaster, Montgomery and Philadelph­ia counties.

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 ?? MEDIANEWS GROUP FILE PHOTO ?? Citadel has extended its Loan Relief Program for customers facing financial hardships due to the coronaviru­s pandemic. The financial institutio­n has automatica­lly pushed back monthly due dates through June, on a number of products. This photo shows Citadel’s Paoli Branch location.
MEDIANEWS GROUP FILE PHOTO Citadel has extended its Loan Relief Program for customers facing financial hardships due to the coronaviru­s pandemic. The financial institutio­n has automatica­lly pushed back monthly due dates through June, on a number of products. This photo shows Citadel’s Paoli Branch location.

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