The Mercury (Pottstown, PA)

Car wash steps in to fill need for Halloween

Adam’s Royal Car Wash will host ‘The Haunt’ — a haunted car wash

- By Donna Rovins drovins@21st-centurymed­ia.com @MercBiz on Twitter

GILBERTSVI­LLE » When Gilbertsvi­lle businessma­n AdamHeimer realized Halloween was going to look and feel a little bit different this year due to the coronaviru­s pandemic, he decided to step in to offer something different, fun — and a bit scary.

Heimer is the owner of Adam’s Royal Car Wash, 50 Bartman Ave. inGilberts­ville— abusiness he has owned since 2014.

For two weekends this month — Oct. 9 and 10 and 16 and 17, from7 to 10p.m.— Adam’s Royal Car Wash will become Adam’s Haunted Car Wash.

“Last year they started launching haunted car washes around the country,” Heimer said. “When I found out everything was cancelled because of COVID, I felt I needed to step up and do it.” Heimer is a regular participan­t in Boyertown’s Halloween parade, distributi­ng candy to those along the route.

Everyone that comes through “The Haunt” on those weekends will receive a signature “Royal Treatment” car wash— and a little bit more.

“We will wash the car, but there will be actors in the car wash tunnel to scare customers. They will also be outside for anyone waiting in line,” Heimer said. He added that the event will include about 30 actors in character to provide Halloween atmosphere.

Some of the actors, he said, normally work at Dorney Park’s haunted Halloween experience, which is not operating this year, “so they agreed to help me out.”

“This is something COVID safe for everyone in the car and is a good option for Halloween this year,” Heimer added.

At the end, Heimer will provide treats — in the form of Halloween

candy.

Once he decided to stage The Haunt, Heimer worked with a local videograph­er to put together a video to launch the event on Adam’s Royal Car Wash’s Facebook page and Instagram.

Heimer said he isn’t sure quite what to expect with this inaugural event, but said the video

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 ?? SUBMITTED PHOTO ?? Left: This character was created for a video promoting ‘The Haunt’ at Adam’s Royal Car Wash.
For two weekends this month, customers can have a haunted car wash experience.
SUBMITTED PHOTO Left: This character was created for a video promoting ‘The Haunt’ at Adam’s Royal Car Wash. For two weekends this month, customers can have a haunted car wash experience.
 ?? DONNA ROVINS— MEDIANEWS GROUP PHOTO ?? Adam Heimer, owner of Adam’s Royal Car Wash, stands outside the carwash tunnel at his Gilbertsvi­lle business. On Oct. 9and 10and Oct. 16and 17, the tunnel will be dark and spooky. Heimer will transform the business into “The Haunt.”
DONNA ROVINS— MEDIANEWS GROUP PHOTO Adam Heimer, owner of Adam’s Royal Car Wash, stands outside the carwash tunnel at his Gilbertsvi­lle business. On Oct. 9and 10and Oct. 16and 17, the tunnel will be dark and spooky. Heimer will transform the business into “The Haunt.”

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