The Mercury (Pottstown, PA)

J.H. White Financial announces name change

Financial planning firm is now Great Oak Wealth Management

- By Donna Rovins drovins@21st-centurymed­ia.com @MercBiz on Twitter

NORTH COVENTRY » J.H. White Financial, a financial planning and asset management firm has announced it has changed its name to Great Oak Wealth Management Inc. Founded in 2004 by Jim White, CFP, the company has offices in North Coventry and East Whiteland in Chester County.

The rebranding strategy reflects both the evolution of the company as well as its vision for the future, according to the company. Along with the name change, the company has redesigned its logo and website, which puts the focus on the company’s team approach. The company’s ownership and staff have not changed.

“As part of our focus on the team approach I believe it was appropriat­e to rebrand the company to more specifical­ly reflect the experience and knowledge our team brings to each and every client. We are very excited about the introducti­on of our new company name; Great Oak Wealth Management, Inc. because it allows us to better represent our business to our clients,” White, Great Oak Wealth Management CEO, said in a press release.

The significan­ce of the Great Oak in the company’s new name is a reference to the white oak tree found on Great Oak Farm in North Coventry, according to the website. The 350-year-old tree is documented as one of the surviving “Penn’s trees” — trees that were alive when Pennsylvan­ia was founded by European settlers, according to Natural Lands, which announced the preservati­on of Great Oak Farm in July 2020.

On the Great Oak Wealth Management website, White explains the Great Oak in North Coventry is “sturdy, long-lasting and broad.”

“That matches perfectly with what we’re trying to accomplish with Great Oak Wealth Management,” White said on the site. White grew up in Phoenixvil­le, attended Ursinus College and Penn State University, according to informatio­n on the company’s website. He launched J.H. White Financial in 2004 after working for a Fortune 500 company.

Great Oak Wealth Management Inc. is a fiduciary, fee-only, independen­t, financial planning and asset management firm with a combined 30 years of experience. In addition to White, the team includes Gillian McCarthy, CFP; Kyle Lepkowski, assistant planner; and Robin Rude, office manager.

With offices in North Coventry and East Whiteland, the company serves clients across the U.S. For more informatio­n visit https:// www.greatoakad­visors.com/

 ?? SUBMITTED PHOTO ?? Chester County-based J.H. White Financial has changed its name to Great Oak Wealth Management. Gillian McCarthy is CFP and Jim White is CFP, founder and CEO of the company.
SUBMITTED PHOTO Chester County-based J.H. White Financial has changed its name to Great Oak Wealth Management. Gillian McCarthy is CFP and Jim White is CFP, founder and CEO of the company.

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