The Mercury (Pottstown, PA)

Virtual town hall aims to boost vaccine confidence

- By Evan Brandt ebrandt@21st-centurymed­ia. com @PottstownN­ews on Twitter

POTTSTOWN » A vaccine can only stop a pandemic if people are willing to take it.

Concerned that there are doubts about the efficacy and safety of the new vaccines that have been produced in record time to battle the COVID-19 virus, area leaders held a virtual town hall Tuesday seeking to address

those concerns. Sponsored by the TriCounty

Health Council and the Montgomery County Immunizati­on Coalition, the panel paid particular focus to the need to get buyin from the Black and Latino communitie­s.

Dr. Anthony Fauci, director of the National Institute of Allergy and Infectious Diseases, has said 70 to 75 percent of Americans will need to vaccinate to get the country on the road to normality.

Last month, Axios reported that “a Pew survey found that overall, 60 percent of respondent­s would definitely or probably take the vaccine if it were available today — up 9 points from 51 percent in September.”

More worrisome, in October the Kaiser Health Foundation found “just 17 percent of Black American adults say they definitely will get a Covid-19 vaccine if it were determined to be safe by sci

entists and it was free; 49 percent said they would not get it.”

Those numbers have improved since October, thankfully. “In November, a poll found that 70 percent overall (55 percent of Black respondent­s and 60 percent of Republican­s) say they’d take the vaccine if public health officials say it’s safe and effective,” Axios reported.

COVID-19 has harmed communitie­s of color more than other ethnic groups, according to John Harris, a director with Veralon, a healthcare management consulting firm, who served as moderator.

“Our goal is to provide clear informatio­n,” he said.

Johnny Corson, president of the Pottstown chapter of the NAACP, said 48 percent of Black residents know someone who has been hospitaliz­ed with the virus. Neverthele­ss, 14 percent of the black population does not trust the vaccine, he said.

This is particular­ly true of older Black residents “who are familiar with the history of Black people being used for medical experiment­s,” he said.

Stacey Woodland, CEO of YWCA TriCounty Area, said in her experience, those who “have a relationsh­ip with a medical provider will probably get the vaccine. Those who get their health care at the emergency room are going to want to know what it will cost” and may be less likely to be vaccinated.

Blacks, said Corson, are most likely to trust profession­als of the same race. He noted that the first COVID-19 testing area was set up not in a community with a high minority population, like Pottstown, but at the community college in Blue Bell, an area many in Pottstown would have trouble accessing.

Weeks later, a testing site was set up at the county health department on King Street in Pottstown.

He said the challenge health leaders will face in getting Black buy-in for the vaccine “is overcoming mistrust and earning trust. It will take transparen­cy, honesty, respect and time,” Corson said.

Montgomery County Commission­ers Chairwoman Val Arkoosh, who is also a medical doctor, said that the subjects on whom the vaccines were tested mirrored the actual percentage of minorities in Montgomery County.

Nelly Jimenez-Arevalo, Executive Director and CEO, ACLAMO Family Centers, noted there is reluctance in the Hispanic community as well.

They want to know how safe the vaccine is, and whether it has been tested on other Latinos, she said. “They wonder about the informatio­n taken and they ask me if I go to get second doses, will immigratio­n be waiting for me?”

Both Jimenez-Arevalo and Woodland talked about the importance of communicat­ion and language.

It’s “critical to have cultural competency among medical profession­als so they can address fears” in a given community, said Woodland. It’s also best not to use too many “SAT words” because medical jargon can be off-putting and discourage

“The message is important, but for me, the most important person is the messenger.” — Nelly Jimenez-Arevalo, Executive Director and CEO, ACLAMO Family Centers

participat­ion in the vaccine program.

“The message is important, but for me, the most important person is the messenger,” said Jimenez-Arevalo. It needs to be someone the community knows and can trust to have their best interests at heart, she said “and talk to people in a language they understand.”

It’s also important to meet them and get the message out in the places they have those conversati­ons.

“Lots of times decisions are made not by people of color. It is important we deliver a sensitive message to our communitie­s, using multiple platforms,” said Jimenez-Arevalo.

That means knowing various social media sites used by different communitie­s.

At the same time, its equally important to get accurate, verified informatio­n, said Arkoosh, who warned against getting too much informatio­n from questionab­le Internet sources.

“There is so much wrong informatio­n out there,” she said.

One good place to get good

informatio­n on the Internet is the Montgomery County web page dedicated to the coronaviru­s vaccines, she said.

She also warned that limited supplies of the vaccines are hampering vaccinatio­ns.

It may be spring before the county’s younger, healthier population would be eligible to get the vaccine. “We just don’t have enough,” she said.

 ?? IMAGE FROM SCREENSHOT ?? Val Arkoosh, chairwoman of the Montgomery County Commission­ers.
IMAGE FROM SCREENSHOT Val Arkoosh, chairwoman of the Montgomery County Commission­ers.
 ?? IMAGE FROM SCREENSHOT ?? Stacy Woodland, CEO of YWCA TriCounty Area
IMAGE FROM SCREENSHOT Stacy Woodland, CEO of YWCA TriCounty Area
 ?? IMAGE FROM SCREENSHOT ?? Nelly Jimenez-Arevalo, Executive Director and CEO, ACLAMO Family Center.
IMAGE FROM SCREENSHOT Nelly Jimenez-Arevalo, Executive Director and CEO, ACLAMO Family Center.
 ?? IMAGE FROM SCREENSHOT ?? Johnny Corson, president of the Pottstown chapter of the NAACP.
IMAGE FROM SCREENSHOT Johnny Corson, president of the Pottstown chapter of the NAACP.

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