The Mercury (Pottstown, PA)

Senior Helping Seniors offering sign-on bonuses for new caregivers

- MediaNews Group

Seniors Helping Seniors, an in-home care franchise with more than 100 franchise partners in more than 30 states and internatio­nal markets, has grown rapidly in recent years by building a workforce of talented caregivers who create meaningful relationsh­ips with their senior care receivers.

Now, the brand is giving passionate caregivers another reason to join by offering generous sign-on bonuses of $100—$500, depending on the location.

Seniors Helping Seniors in-home services is also the first senior care franchise to incorporat­e a charitable donation with its caregiver sign-on bonus, offering franchise owners the option to enhance the incentive by contributi­ng to the Alzheimer’s Associatio­n. Seniors Helping Seniors locations aim to appeal to community-oriented caregivers who align with the brand’s core values by including this donation.

“Our caregivers are at the center of what we do, and we’re always looking for ways to attract the best, most qualified and compassion­ate caregivers around,” said Seniors Helping Seniors President Namrata Yocom-Jan.

Participat­ing franchise owners will set the terms for the incentive, including the bonus amount, the donation amount and timeline. Some franchise owners, for instance, may elect to offer $250 sign-on bonuses paid after three months of service plus a $50 charitable donation. Others may adjust the terms according to their individual goals.

The new caregiver incentive comes at a crucial time in the senior care industry, when aging baby boomers and increased life expectancy have combined to create a dramatic increase in demand for quality eldercare while fewer caregivers are joining the industry. The result is a fierce competitio­n in the senior care industry to secure and retain the best caregivers.

That’s a competitio­n that Seniors Helping Seniors franchise system is winning handily, and according to Yocom-Jan, the brand has no plans to take its foot off the gas anytime soon.

“We’ve put a lot of work into ensuring that Seniors Helping Seniors in-home care is not only the best option for our receivers but also for caregivers across the country,” she said. “That’s something we are extremely proud of, but it’s not something we take for granted. We will continue to make sure anyone who has the passion and skills to be a great caregiver will find a great opportunit­y to grow and make an impact with Seniors Helping Seniors services. Our caregivers

truly have… a way to give and receive.”

Further differenti­ating the Seniors Helping Seniors franchise from other brands in the eldercare space is its commitment to hiring senior caregivers, which provides employment opportunit­ies for seniors and better cultivates meaningful relationsh­ips between caregivers and care receivers.

“There is so much that goes into high-quality senior care, including both medical and non-medical services, but central to all of that is a genuine and caring relationsh­ip between the caregiver and client,” Yocom-Jan said. “Our entire business revolves around that relationsh­ip, which is why we remain committed to working with only the best, most passionate caregivers.”

Seniors Helping Seniors franchise system was founded by husband-andwife duo Kiran and Philip Yocom. Kiran, who grew up in India, later worked to advance humanitari­an efforts alongside St. Teresa. After moving to the U.S. in 1995 and marrying Philip, the Yocoms felt called to provide loving care to seniors and to cultivate an exchange of gifts at every generation­al level. Together, the Yocoms founded Seniors Helping Seniors in-home services in 1998, opening the brand up to franchisin­g in 2006.

With a mission to be the most respected and rewarding homecare provider in the U.S., Seniors Helping Seniors locations stands apart from competitor­s as the only company that prioritize­s hiring active seniors to provide care

services to their less-active counterpar­ts.

Seniors Helping Seniors service aligns caregivers

and care recipients based on the abilities and needs of both by offering a wide range of care services. For more informatio­n on Seniors Helping Seniors inhome care, visit https://seniorshel­pingsenior­s.com.

“Our caregivers are at the center of what we do, and we’re always looking for ways to attract the best, most qualified and compassion­ate caregivers around.”

Seniors Helping Seniors President Namrata Yocom-Jan

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 ?? COURTESY OF SENIORS HELPING SENIORS ?? Seniors Helping Seniors service aligns caregivers and care recipients based on the abilities and needs of both by offering a wide range of care services.
COURTESY OF SENIORS HELPING SENIORS Seniors Helping Seniors service aligns caregivers and care recipients based on the abilities and needs of both by offering a wide range of care services.
 ?? COURTESY OF SENIORS HELPING SENIORS ??
COURTESY OF SENIORS HELPING SENIORS

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