Project aims to put prom in reach for all
The grassroots group collected more than 2,000 dresses to ease prom expenses for struggling families in Berks County
As a high school student in the 1990s, Alneasa Jordan saw how her mother struggled to scrape together the money to buy Alneasa a prom gown and all the accessories that made her feel like a princess for a night.
“She literally skipped paying her rent for a month because she wanted to make sure I had everything I wanted for the prom,” Jordan said. “That really impacted my life, and I said ‘I have to do something to help the young women of Berks County.’”
Jordan is founder of the Girls Empowerment Movement, a grassroots organization that helps girls and young women realize their potential by matching them with area businesswomen and other leaders, who serve as mentors.
“In talking to the young women that I mentor,” she said, “I realized that affording all the things needed for a prom was struggle for them, too.”
The cost of going to a high school prom — from buying a dress and shoes to getting your hair and makeup done — can be daunting to girls and their families, she said.
So Jordan came up with the idea for the Fairy Godmother Project as an offshoot of the empowerment movement.
Now in its 11th year, the project provides free new and gently used gowns and accessories to girls from any school district in Berks County.
Throughout the year, she and her team of volunteers collect the gowns, shoes, handbags, jewelry and other accessories. They also accept donations of hair, nails and makeup services and gift cards that can be used to purchase prom tickets, attire or services.
More than 2,000 gowns are available for this year’s event.
While the giveaway is intended for local girls, no one will be turned away, she said, and no questions will be asked.
The gowns and other items will be distributed during an event April 22 from noon to 4 p.m. at the Olivet Boys and Girls Club’s 330 S. 19th St. location.
Girls in need are invited to stop in to get dresses, shoes, jewelry, and hair and makeup tips and certificates, all free of charge, thanks to the generosity of the community and this year’s sponsors, Tower Health and EnerSys.
There will also be resource tables, mentor opportunities, food and visits from women role models.
Donations of wearable items can be dropped off at the club.
To donate gift certificates, services or money, message Jordan on Facebook.
“In talking to the young women that I mentor. I realized that affording all the things needed for a prom was struggle for them, too.”
— Alneasa Jordan of the Fairy godmother Project