The Middletown Press (Middletown, CT)
Elliott, Prescott tops on NFL merchandise list
Dallas Cowboys’ running back Ezekiel Elliott and quarterback Dak Prescott not only impressed on the field as rookies but also topped the list of NFL player merchandise and products sales last year.
Here’s more proof that the 2016 season was a superb one for rookies: Ezekiel Elliott and Dak Prescott topped NFL player merchandise and products sales.
The Dallas Cowboys running back who led the league in rushing and the quarterback who was the Offensive Rookie of the Year represent the first time two rookies led the list compiled by the NFL Players Association.
The list is based on total sales of officially licensed NFL player merchandise, tracking year-end results from March 1, 2016, through Feb. 28, 2017.
“It’s pretty humbling,” Elliott said. “When you’re a rookie, you’re just looking to put your head down, help the team and learn the ropes. To accomplish this level of success off the field shows just how passionate football fans are in Dallas, in Ohio, my home state of Missouri, and all around the world. And to be up there with Dak and Dez (Bryant), alongside great players like Tom Brady and Odell Beckham, is very special to me.”
Super Bowl MVP Brady was third on the list after holding the top spot for much of the measuring period. He was followed by yet another Cowboy, receiver Bryant, and Giants wideout Beckham Jr.