The Middletown Press (Middletown, CT)

Leading in outrageous times

- By Marian Salzman Marian Salzman is CEO of Havas PR, and lives in Norwalk and Tucson, Arizona. She was inducted into the Connecticu­t Women's Hall of Fame in 2014.

Anywhere you look online, it’s easy to get the impression that things in our country are going from bad to worse. It seems that the cynical old news maxim “If it bleeds, it leads” has morphed into something more like “Upstage with outrage.” In fact, media observers are talking about addiction to what’s been called “outrage porn” — any type of media designed to evoke anger and indignatio­n for the purpose of getting clicks.

And the outrage is getting worse. For all the many benefits of social media and related technologi­es, they encourage people to cluster in like-minded echo chambers, where their feelings tend to become more entrenched and extreme. And when people do encounter differing opinions — such as on gun control, to pick a timely and particular­ly maddening example — interactin­g through screens all too often leads to insults, provocatio­ns and threats. Psychologi­sts call this “online disinhibit­ion,” the lack of normal social control and restraint so commonly seen online.

As an avid consumer of news and pop culture, I’m far from immune to all that negativity. But as a CEO, I feel a responsibi­lity to help people learn to be their best selves, both individual­ly and in communitie­s. In fact, it’s what I aspire to. So how can emerging leaders — across industries — reverse this trend? How can we tamp down the outrage, encourage intelligen­t and civil discourse, and get people working together for good?

My work gives me plenty of opportunit­ies to connect with young leaders who are rising to the challenge of shaping 21st century organizati­ons and communitie­s. Call me idealistic, but the ones I admire most are those who help people see beyond what divides them — drawing on what Lincoln famously called “the better angels of our nature.”

To start to chip away at the media-inflamed polarizati­on in our country, these emerging leaders begin with the basics: Rather than merely paying lip service to inclusiven­ess, they have the emotional intelligen­ce to understand why it matters on every level. They recognize that sexist behavior is disrespect­ful and detrimenta­l. They understand that age is a number, not a verdict, and that people of any generation can make valuable contributi­ons if given the chance. And they know that everybody has “us against them” impulses of tribalism that — if not allowed to harden into hostility, blind prejudice or a win-at-any-cost mentality — can be harnessed to build team spirit, mutual support and shared purpose.

Tomorrow’s leaders need to be adept at using online tools positively, modeling ways to express strong feelings authentica­lly without being hateful. They can also harness the power of social media to foster face-to-face, IRL interactio­ns in their local communitie­s, bringing different interests together in the same physical space to identify shared goals and to collaborat­e on achieving them. In the long term, people will find they prefer the sustaining glow of constructi­ve collaborat­ion over the inferno of outrage and confrontat­ion.

Of course, there’s no guarantee that people with different opinions will get along any better in person than they do online. But working together physically has a way of creating true goodwill — and that’s more powerful than a whole lot of likes and smileys.

In the long term, people will find they prefer the sustaining glow of constructi­ve collaborat­ion over the inferno of outrage and confrontat­ion.

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