After Facebook scrutiny, is Google next?

Facebook has taken the lion’s share of scrutiny from Congress and the media about data-handling practices that allow savvy marketers and political agents to target specific audiences, but it’s far from alone. YouTube, Google and Twitter also have giant platforms awash in more videos, posts and pages than any set of human eyes could ever check. Their methods of serving ads against this sea of content may come under the microscope next.

Advertising and privacy experts say a backlash is inevitable against a “Wild West” internet that has escaped scrutiny before. There continues to be a steady barrage of new examples where unsuspecting advertisers had their brands associated with extremist content on major platforms.

In the latest discovery, CNN reported that it found more than 300 retail brands, government agencies and technology companies had their ads run on YouTube channels that promoted white nationalists, Nazis, conspiracy theories and North Korean propaganda.

Child advocates have also raised alarms about the ease with which smartphone equipped children are exposed to inappropriate videos and deceptive advertising.

“I absolutely think that Google is next and long overdue,” said Josh Golin, director of the Boston-based Campaign for a CommercialFree Childhood, which asked the Federal Trade Commission to investigate Google-owned YouTube’s advertising and data collection practices earlier this month.