Following his family’s footsteps

The real estate profession has been a part of Joe Cafasso Jr.’s life since he was a child, and in 2004, he decided to leave the comfort of his corporate career in the IT field in order to continue his family’s long-standing tradition.

“I really grew up in the industry,” Cafasso remarked. “Both of my parents have been Realtors for as long as I can remember.”

Although Cafasso has followed in his parent’s footsteps in terms of his career choice, he takes great strides to set his services apart from any other agent. Due to his past professional experiences, he has developed the ability to effectively harness the power of technology in order to seamlessly facilitate a transaction from start to finish.

“The real estate industry, as well as the marketing and advertising industries, are undergoing some amazing changes,” he said. “Whether it’s using social media tools to market one of my listings, or using YouTube videos to educate first-time buyers on the home buying process, I do it all.”

Cafasso also prides himself on his daily activities, which enable him to stay current with the ever-changing regulations in the industry. Realtors are required to participate in 12 hours of continuing education every other year in order to maintain their license, he explained, which in his opinion is not sufficient.

“I don’t like to sit back and wait to see how changes affect our industry,” he said. “Instead, I stay current on all marketing trends by immersing myself into at least 10 Business: Real Living Wareck D’Ostilio

Lives: Hamden

Works: New Haven

Experience: Services the greater New Haven community.

Contact: (203) 444-0964, Joe@thecafassogroup.com

hours a week of research.”

Cafasso stated that the strengths of his brokerage, who he referred to as “the special forces of real estate,” have greatly contributed to his success as a real estate professional.

“Working for an independent brokerage gives us the ability to stay nimble, while being part of a national franchise gives us the reach that the other large brands have,” he remarked.