The Middletown Press (Middletown, CT)
REAL Trends names William Pitt, Julia B. Fee Sotheby’s International Realty website as best in the nation
REAL Trends Inc., one of the most trusted sources of news, analysis and information in residential real estate, named the website of William Pitt and Julia B. Fee Sotheby’s International Realty the best residential real estate brokerage website in the country in its just-released annual 2018 Real Estate Website Rankings.
The firm achieved more honors than any other company in the rankings, and was the only firm — both in its market areas and nationally — that ranked in every single category recognizing residential brokerages. The company’s website ranked No. 1 Best Overall Website, No. 1 Best Community, recognizing the details and search capability provided for local communities served, No. 2 Best Property Detail, No. 4 Best Video, No. 7 Best Design and No. 7 Best Mobile.
“Lately we have seen so-called real estate industry ‘disruptors’ entering our marketplaces, businesses entirely new to selling real estate that manage to impress by referring to themselves as technology companies. Our company on the other hand has a track record of successfully selling real estate and leading in innovation since 1949. And now one of the most trusted news sources in real estate, REAL Trends, has verified our strength in digital innovation,” said Paul Breunich, president and CEO of William Pitt and Julia B. Fee Sotheby’s International Realty.
REAL Trends reviewed the websites of residential real estate brokerages in all 50 states, including the technology “disruptors.”
“Our team analyzed all aspects of these websites, everything from brand messaging to design, navigation and the user experience,” said Brent Driggers, web strategist for REAL Trends. “William Pitt and Julia B. Fee Sotheby’s International Realty uses compelling design attributes such as animations, hover effects, strong imagery, market data and video that transitions smoothly from desktop to mobile. The company’s website was named best overall for a modern, one-of-akind web presence that is truly captivating.”
“This accolade effectively serves as an incredibly prestigious endorsement of our sales professionals as leaders in technology,” added Vin Socci, Chief Operating Officer for William Pitt and Julia B. Fee Sotheby’s International Realty. “The award is an extraordinary differentiator for us, one that sets us apart from our competitors and provides our agents with a significant advantage with their clients and in their own marketing.”
Information about the 2018 REAL Trends Website Rankings can be found online at www.realtrendswebrankings.com.
REAL Trends is a privately-held, Colorado-based publishing, consulting and communications company specializing in the residential brokerage and housing industries. REAL Trends provides a wide range of advisory services to a clientele of local, regional and national real estate organizations. REAL Trends’ areas of expertise include operational analysis, valuations, merger and acquisition advisory services, technology and digital marketing consulting, consumer and business research and strategic planning.