The Middletown Press (Middletown, CT)

Firm wins contract with U.S. veterans affairs

- By Press Staff

CHESTER — Gener8or communicat­ions and the studios of Moving Pictures have been awarded a contract with the U.S. Department of Veterans Affairs to work with the Health Services Research and Developmen­t Pain Research, Informatic­s, Multimorbi­dities, and Education Center of Innovation at VA Connecticu­t Healthcare System in West Haven.

They will be a key partner in an HSR&D project where they will develop the content strategy and produce content for an online, interactiv­e, evidenceba­sed, multicompo­nent tool designed to assist veterans in safely tapering opioid pain medication­s, according to a press release.

“Moving Pictures comes highly experience­d in creating visualbase­d content for health care clients, but also has direct experience with building evidenceba­sed learning management systems, specifical­ly for pain and addiction,” Dr. William Becker, core investigat­or at the PRIME Center of Innovation, VA Connecticu­t Healthcare System and Assistant Professor, Yale University School of Medicine, said in a prepared statement.

Gener8or/Moving Pictures continues to deepen its capabiliti­es in health care marketing and online training programs. Over the past 30 years, the company has created content for nearly every health care institutio­n in the state of Connecticu­t and into Massachuse­tts and Rhode Island, as well as numerous CME initiative­s, the release said.

The company has also worked on evidenceba­sed learning and cognitive behavioral therapy learning management systems for nearly a decade.

“We are proud to be connected with this project,” Steve Lovelace, president and executive director of gener8or/Moving Pictures, said in the statement. “It’s a competitiv­e landscape and we appreciate the U.S. Department of Veterans Affairs for recognizin­g our accomplish­ments and how our experience can enhance this program.”

“The opioid crisis has reached epidemic proportion­s in this country,” Darlene Scirpo, executive producer at gener8or/Moving Pictures, said in the release. “To create a program that will directly and positively affect lives is some of the most important work we can do as an agency.”

The program is due to launch in early 2020.

For informatio­n, visit gener8or.com.

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