Hollywood evolves during pandemic with drive-in premiere

LOS ANGELES — Dave Franco says the drive-in premiere for his directorial debut was “perfect” but admittedly “a little weird.”

The 35-year-old actor found himself at the center of Hollywood’s evolving response to the coronavirus pandemic Thursday as he premiered his directorial debut “The Rental” to more than 1,300 people at the Vineland drive-in theatre in Southern California.

Joined by stars including wife Alison Brie, Dan Stevens and Sheila Vand, he took off his mask to pose for photographers in the center of a massive parking lot, then answered questions via Zoom from his car after the film ended.

It beat a traditional, more buttoned-up red carpet event, Franco said.

“It didn’t feel like there was a spotlight on me or the cast. It felt more like this communal experience where everyone was just excited to get out of their homes and, you know, let loose with a group of fellow movie lovers. It was perfect,” he said in an interview Friday.

Franco says Brie calmed him down about the shortcomings of an outdoor screening: patchy audio over the FM radio and ambient light drowning out darker sections of his horror thriller “The Rental.”

“Trust me, it is not what I do. I am a crazy perfectionist. I annoy everyone around me because I won’t stop until it’s perfect. And so it was hard for me to let go, but it was nice having Alison next to me — she forced me to let go,” he said.

His movie is set to be released via video-on-demand and at drive-ins and traditional theaters on July 24.