The Pinterest platform has a compelling insight into specific product and lifestyle trends. In 2020, eight out of its 10 predictions came true. For 2021, Pinterest predicts that since people cannot venture outward in the world as much as they used to, they could turn inward, to self-reflection. Mindfulness and wellness surged, and people began taking time for more self-care, including yoga, meditation, and learning new skills. Bread baking and gourmet cooking interests increased, along with interest in hobbies and nature.
In 2021, LED lighting is a major vibe. Popular search terms in the U.S. include:
Mirror with LED lights
LED light room
LED Light Signs
Appeal to the Pinners’ interest by demonstrating how your products enhance this trend. Home appliance brands can show how their products power light designs. Cleaning brands can show how their products keep bedrooms dust-free and clean — even under blacklights. The hybrid multipurpose rooms of 2020 are encouraging tech gadgets, a trend that is likely to remain and expand. #Shelfies are the new gallery walls of the kitchen and in tandem; floating shelves saw a 130% increase. People will be sharing pictures of displays containing copper cookware — they saw a 35% increase over 2019, and glazed clay plates were up 105%. Keep this in mind when staging photo shoots and adding hashtags to posts.
The trend for minimalism is rising along with Japandi, a hybrid of Japanese and Scandinavian aesthetics. Clean lines, neutral colors, and calming spaces trend saw a 100%