The Morning Call
Universal, another chain strike deal
Another major movie theater chain has struck a deal with Universal Pictures to allow for shorter exclusive theatrical windows. Canada’s Cineplex has agreed on a multiyear “dynamic window” agreement, the film exhibitor and Universal Filmed Entertainment Group said Friday.
Universal and Focus Features films will have at least three weeks of theatrical exclusivity before hitting premium videoon-demand services.
Titles that have an opening weekend of $50 million or more in North American theaters will be guaranteed at least five weeks in theaters.