The Morning Call

Facebook faces US antitrust lawsuit

FTC, states seek to force tech giant to sell Instagram and WhatsApp

- By Marcy Gordon and Michael R. Sisak

Federal regulators on Wednesday sued to force a breakup of Facebook as 48 states and districts accused the company in a separate lawsuit of abusing its market power in social networking to crush smaller competitor­s.

WASHINGTON — Federal regulators on Wednesday sued to force a breakup of Facebook as 48 states and districts accused the company in a separate lawsuit of abusing its market power in social networking to crush smaller competitor­s.

The antitrust lawsuits were announced by the Federal Trade Commission and New York Attorney General Letitia James. The FTC specifical­ly asked a court to force Facebook to sell off its Instagram and WhatsApp messaging services.

“It’s really critically important that we block this predatory acquisitio­n of companies and that we restore confidence to the market,” James said during a news conference announcing the lawsuit.

The FTC said Facebook has engaged in “a systematic strategy” to eliminate its competitio­n, including by purchasing smaller up-and-coming rivals like Instagram in 2012 and WhatsApp in 2014.

James echoed that Wednesday, saying Facebook “used its monopoly power to crush smaller rivals and snuff out competitio­n, all at the expense of everyday users.”

The FTC fined Facebook $5 billion in 2019 for privacy violations and instituted new oversight and restrictio­ns on its business. The fine was the largest the agency has ever levied on a tech company, although it had

no visible impact on Facebook’s business.

Facebook called the government actions “revisionis­t history” that punishes successful businesses and noted that the FTC cleared the Instagram and WhatsApp acquisitio­ns years ago.

“The government now wants a do-over, sending a chilling warning to American business that no sale is ever final,” Facebook general counsel Jennifer Newstead said in a statement that echoed the company’s response to a recent congressio­nal antitrust probe.

Facebook is the world’s biggest social network with 2.7 billion

users and a company with a market value of nearly $800 billion whose CEO Mark Zuckerberg is the world’s fifth-richest individual and the most public face of Big Tech.

James alleged Facebook had a practice of opening its site to third-party app developers, then abruptly cutting off developers that it saw as a threat.

The lawsuit — which includes 46 states, Guam and the District of Columbia — accuses Facebook of anti-competitiv­e conduct and using its market dominance to harvest consumer data and reap a fortune in advertisin­g revenues.

North Carolina Attorney

General Josh Stein, who was on the executive committee of attorneys general conducting the investigat­ion, said the litigation has the potential to alter the communicat­ions landscape the way the breakup of AT&T’s local phone service monopoly in the early 1980s did.

“Our hope is to restructur­e the social networking marketplac­e in the United States, and right now there’s one player,” Stein said in a news release. James said the coalition worked collaborat­ively with the FTC but noted the attorneys general conducted their investigat­ion separately.

The action marks the second time this year that the govern

ment has targeted a seemingly untouchabl­e tech behemoth. The Justice Department sued Google in October for abusing its dominance in online search and advertisin­g — the government’s most significan­t attempt to buttress competitio­n since its historic case against Microsoft two decades ago. Amazon and Apple also have been under investigat­ion in Congress and by federal authoritie­s for alleged anti-competitiv­e conduct.

The Justice Department’s suit against Google, announced just two weeks before Election Day, brought accusation­s of political motivation from some quarters. It was filed by a Cabinet agency headed by an attorney general seen as a close ally of President Donald Trump, who has often publicly criticized Google.

The FTC, by contrast, is an independen­t regulatory agency whose five commission­ers include three Republican­s and two Democrats.

President-elect Joe Biden has said the breakup of Big Tech giants should be seriously considered. He has singled out Zuckerberg, calling him “a real problem.”

Facebook paid $1 billion for Instagram, bolstering the social networking platform’s portfolio a month before its stock went public. At the time, the photo-sharing app had about 30 million users and wasn’t producing any revenue. Facebook acquired WhatsApp, an encrypted messaging service, for $19 billion

Zuckerberg vowed both companies would be run independen­tly, but over the years the services have become increasing­ly integrated. Users are now able to link accounts and share content across the platforms. Instagram now has more than 1 billion users worldwide.

NetChoice, a Washington trade associatio­n that includes Facebook as a member, quickly panned the lawsuits. The case for antitrust enforcemen­t against Facebook “has never been weaker,” NetChoice Vice President Carl Szabo said in a statement, pointing to newer social services such as TikTok and Snapchat as rivals that could “overtake” older platforms.

“These lawsuits mark an important turning point in the battle to rein in Big Tech monopolies,” said Alex Harman, competitio­n policy advocate for Public Citizen, a nonprofit consumer advocacy group.

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 ?? JEFF CHIU/AP ?? Federal regulators asked Wednesday for Facebook to be ordered to divest its Instagram and WhatsApp services. Above, a man walks past a mural in an office on the Facebook campus in Menlo Park, California.
JEFF CHIU/AP Federal regulators asked Wednesday for Facebook to be ordered to divest its Instagram and WhatsApp services. Above, a man walks past a mural in an office on the Facebook campus in Menlo Park, California.

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