The Morning Call

Riverfront developmen­t can proceed after rezoning approval

- By Andrew Wagaman Morning Call reporter Andrew Wagaman can be reached at 484-553-7413 or awagaman@ mcall.com.

Manhattan Building Co. has cleared the first major regulatory hurdle to its vision of transformi­ng a number of significan­t properties on or near Allentown’s riverfront.

City Council on Wednesday unanimousl­y approved the request of developers Alex Wright and John Palumbo to rezone a broad swath of properties for “urban commercial” developmen­t, and loosen restrictio­ns on housing developmen­t in this zoning district.

Councilman Daryl Hendricks said he began his career with the Allentown Police Department patrolling the 1st and 6th wards at a time when the industrial corridor along North Front Street was still thriving. In the more than 40 years since, the corridor has become blighted. He expressed hope that the rezoning would enable MBC and other developers to capitalize on the area’s potential.

“I’m excited about this project, and I think it’s important for us to get moving on it,” he said.

Council’s vote followed a cautious thumbs-up from the city planning commission last week.

Until now, multifamil­y residentia­l buildings in the urban commercial zoning district could not exceed 50 feet in height; under the revised guidelines, they can max out at 80 feet, if parking is integrated. Developers also can provide fewer parking spaces, and buildings could more closely abut streets. Lots must be at least 24,000 square feet to qualify for such developmen­t, and each building must offer at least 20 residentia­l units.

East of North Front Street, the former Neuweiler Brewery and American Atelier sites, and the 11-acre Iron Mountain warehouse site behind the old brewery, have been rezoned from industrial to allow for mixed-use residentia­l developmen­t around Bucky Boyle Park. The properties are all in the tax-subsidized

Neighborho­od Improvemen­t Zone, and MBC plans to submit a two-building proposal for the Atelier site in the near future. The company has obtained options to redevelop the Iron Mountain site and to complete the second phase of the Neuweiler redevelopm­ent project.

It will develop a conceptual plan encompassi­ng those sites’ redevelopm­ent, and work with the city to turn the 8-acre Bucky Boyle into a world-class riverfront park.

On the other side of Front Street, the city agreed to rezone a primarily residentia­l block between Liberty and Allen streets, bound to the west by the Immaculate Conception Church cemetery. MBC is working with the Allentown Parking Authority on a 50-unit apartment building at Allen and Railroad streets, next door to the recently completed 22-unit Riverview Lofts project.

MBC previously helped revitalize blighted industrial neighborho­ods in Hoboken and

Jersey City, New Jersey. Wright, who started Urban Residentia­l Properties here a decade ago and initially worked at MBC as a laborer, persuaded the bigger company that Allentown’s riverfront holds great potential.

Urban Residentia­l Properties has launched an on-site job training program for minority youth to learn the building trades and pursue entreprene­urship. Additional­ly, Palumbo vowed to City Council that the company will hire local contractor­s to the greatest degree possible. MBC has also committed to relocating its headquarte­rs to an office space in the mixed-use complex planned at the former American

Atelier site.

Councilwom­an Ce-Ce Gerlach said she worried about the longterm effects of gentrifica­tion on the area, but commended Wright and Palumbo for their community outreach and expressed hope that they would live up to their promises.

Resident Cheryl A. Haughney said she was concerned that ownership of recent multifamil­y residentia­l projects in Center City was “concentrat­ed in the hands of a very few.” (City Center Investment Corp. is responsibl­e for most residentia­l developmen­t downtown over the past decade.) She urged MBC to consider condominiu­m housing, where apartments are individual­ly owned.

Council did not discuss the concerns city and regional planners had earlier raised about the rezoning. They worried allowing 80-foot residentia­l buildings among row homes west of Front Street, as well as the reduced parking requiremen­ts in an already cramped area, could alter community character and result in other unintended consequenc­es.

After years of promise, developmen­t activity is picking up in the area. The Waterfront Developmen­t Co. issued more than $60 million in bonds in January to start vertical constructi­on of the first office building in the long-planned redevelopm­ent of the former Lehigh Structural Steel site. Mark and Zachary Jaindl expect to begin building the 26-acre project’s first apartment complex and parking deck this year, with constructi­on of another office building starting in 2022, according to project records.

Brewers Hill Developmen­t Group is also beginning to convert a former Neuweiler bottling shop into a three-story, 42,000-square-foot office building.

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Palumbo
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Wright

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