James taking narrative back from ‘Bachelor’
1st Black male lead discusses life, show experience in book
Decked out in a tuxedo that hugged his tall, athletic frame, Matt James looked like a movie star as he embarked on his historic journey on ABC’s “The Bachelor.” He took a deep, anxious breath as a parade of beautiful women, all vying to be his future bride, arrived.
One by one, the contestants approached the commercial real estate agent as he stood in front of the lavish resort that would be the season’s headquarters. Most devoured him with their eyes. Some made a brash first impression: barely there lingerie, a football jersey with “Mrs. James” on the back, a vibrator.
James was starring in what had been billed as a landmark season for “The Bachelor.” When nationwide protests sparked by George Floyd’s death erupted in 2020, the reality franchise, which had been repeatedly criticized for racism and cultural insensitivity throughout its 20-year history, moved quickly to show solidarity with the Black Lives Matter movement. Disney-owned ABC plucked James from a pool of contestants on “The Bachelorette” and announced he would be “The Bachelor’s” first Black lead.
“This is just the beginning, and we will continue to take action with regard to diversity issues on this franchise,” ABC Entertainment President Karey Burke declared in a June 2020 statement, adding that the network had a “responsibility to make sure the love stories we’re seeing on screen are representative of the world we live in.”
But as James watched his debut with friends and family at his New York apartment, months after filming ended, he began to sense that “The Bachelor” had pulled back from that directive. It seemed that the significance of his presence, and the milestone it marked, had been buried under the series’ usual high jinks, laser-focused on the high drama of finding a happily-ever-after.
“There was nothing to lay the framework — my background, who I was or why I’m here,” James recalled in a recent interview. “The show went straight into seeing these women doing crazy things. It was very frustrating to watch.”
As the season progressed, the feeling did not abate. He reasoned that producers had shifted gears without telling him, failing to show him as an accomplished young Black man who had overcome many personal and professional challenges. He bristled as members of the massive Bachelor Nation fan base called him bland and boring on social media. Some even labeled him an Uncle Tom.
The crisis deepened. Graphic designer Rachael Kirkconnell, whom James was clearly smitten with, was swept up in a firestorm when fans discovered she had been photographed at an antebellum Souththemed party in 2018 and had “liked” racially insensitive social media posts. Rachel Lindsay, the franchise’s first Black Bachelorette, from the show’s 2017 season, and an “Extra” correspondent, was attacked with racial slurs after a contentious TV interview with host Chris Harrison in which the “Bachelor” mainstay seemed to dismiss the controversy around Kirkconnell.
By the time James returned for the live “After the Final Rose” special, the season had unraveled, Harrison had exited the franchise, and James was mentally and physically exhausted. He felt that “The Bachelor” had botched its opportunity to reverse its troubled history. When he left the stage hand-in-hand with Kirkconnell, whom he had chosen as his mate, he vowed to repair the damage and seize back ownership
of his narrative.
“In my conversion from person to prop, key pieces of me were left behind,” James writes in his new book, “First Impressions: Off-Screen Conversations With a Bachelor on Race, Family, and Forgiveness.” The memoir, which he wrote with Cole Brown, provides a fuller, more three-dimensional portrait of James as he discusses his life before “The Bachelor” and his experience on the show.
With a tone both conversational and revealing, “First Impressions” details James’ upbringing by a single white mother in Raleigh, North Carolina, his brother’s encounters with law enforcement, and how his tumultuous relationship with his mostly absent Black father impacted his ability to form lasting relationships.
“I felt like I started writing the book during the show because I was tapping into those places in my past in real time,” said James. “I was addressing things that I had hidden in the darkest corners of my mind and my being that I’ve never wanted to address.”
James said he was having constant meaningful conversations with the women on the show about race and other serious issues, “but when that didn’t come across on the show, it looked like I lacked substance, I lacked depth. We had the opportunity to have those tough conversations, but the show missed the mark.
“I’m disappointed, not only for myself,” he said. “Middle America could have benefited so much. So many lives could have been enriched, not only by my conversations with Rachael but with the other women who were on this journey.”
Instead, he writes in “First Impressions,” his identity as “a mixed kid, an ambitious dreamer and a tireless striver” were subsumed by the controversy. (ABC and Warner Bros., which produces
“The Bachelor,” declined to comment.)
Fans picking up “First Impressions” hoping for a sizzling takedown or juicy behind-the-scenes morsels about James’ season should beware, though. His account of the season and tensions between him and Kirkconnell after her antebellum picture resurfaced is a small fraction of the book’s 256 pages. There are only a few pointed references to Harrison.
“I didn’t want to use that story for people to engage with my book,” James said. “There will be another Bachelor, and there will probably be another Black Bachelor, and there will be another tell-all book. I wasn’t interested in that. If that’s what interests fans, and that outweighs the personal things I want to share, then my book isn’t for them.”
Besides, James said what happened during his season had already been heavily reported and scrutinized: “There wasn’t anything left to rehash. My relationship had been made into a sideshow, a complete circus. Rachael and I have moved on. We’re one of the only couples from that franchise still going strong. The reason is we’re going at things at our own pace. We’re not playing games that a lot of people play just to stay in that circle.”
He might have been more revealing in the book if he felt more support from executives who had pledged to put a focus on diversity, he said.
“Maybe I would have told that story if the franchise had made a more concerted effort to take part in that conversation when it was at its height,” James said.
Following James’ season, more changes came to the franchise, including a season of “The Bachelorette” featuring a Black lead (Michelle Young), a Black co-host (former Bachelorette Tayshia Adams) and the series’ first Black executive producer (Jodi Baskerville). Still, the struggles with inclusion have continued, with Black finalists from Young’s season passed over as the next Bachelor for white former football player Clayton Echard — a move that infuriated many Black fans.
For his part, with his book and his new love, James has other things to think about besides “The Bachelor.” Asked if he would do things all over again, he had a surprising response.
“I’d do it tomorrow,” he said. “It was still an incredible experience, and so much good stuff came out of it. It was frustrating and disappointing. But there’s another way to look at it. One of the main reasons I went on the show was to find someone who was compatible with me, and I did that despite the show, which is hilarious. I found what I was looking for, which shouldn’t have been the case.”
He smiled. “But I’ll take it.”