Madeleine Convery, Krista Berardelli

The Promenade Shops at Saucon Valley added Madeleine Convery and Krista Berardelli to their management team.

As sales and marketing coordinator, Convery

will be responsible for digital and social media initiatives including updating and maintaining the website, taking pictures, helping to create content for posts, social media contests, and more. She will encourage retailer participation to promote their businesses and add value to the overall center marketing plans. Convery will work with the marketing director to create effective marketing initiatives and tools that support our retailer partners and ensure they achieve their sales goals. She will also assist with special event planning and execution.

Convery is a marketing professional with over seven years of experience in helping businesses, both big and small, grow their brands through effective and creative marketing strategies. She specialized in event production and social media management and is passionate about using those tactics to drive revenue and enhance brand awareness.

Krista Berardelli represents The Promenade Shops at Saucon Valley as the marketing director and business development manager. Berardelli will continue to oversee all marketing and event initiatives as the marketing director but will be taking on an active role in local leasing initiatives for 2023 and beyond. Berardelli works with local and national businesses to create business, partnerships and connections with The Promenade’s shopper through leasing, advertising opportunities and sponsorships. Over 55 shops and restaurants operate at The Promenade Shops at Saucon Valley and work with her to leverage their brand through on-site events.

Berardelli is the vice chair of the Greater Lehigh Valley Chamber of Commerce Young Professionals Council. Serving the YPC since 2017, she has been an active member of the events and marketing committees.

She worked at Lehigh Valley International Airport (ABE), ascending from marketing intern in 2015 to marketing coordinator in 2017.

Berardelli has a Bachelor of Science in business administration with a dual degree in both management and marketing from Kutztown University. She resides in Freemansburg.