ASR Media Productions to own and operate local magazine

Video production company ASR Media Productions recently announced that it is the new owner and operator of Fig Lehigh Valley. The new venture marks a collaboration between two businesses dedicated to storytelling and uplifting small businesses and nonprofits in Lehigh Valley. ASR will immediately begin producing and distributing the quarterly magazine, with the first issue scheduled for late summer 2023.

ASR produces quality video content, ranging from corporate and nonprofit overviews, event coverage, drone footage and employee and client testimonials. The team is also the creative force behind The PEAK TV, a 30-minute Emmy award-winning television program that shares local stories of health and wellness, lifestyle, and community. ASR’s founder, president and owner is Ashley Russo. Russo said he is especially eager to collaborate with and support local businesses, photographers, designers and writers to bring Fig to life each season.

Fig celebrates independent businesses in the Lehigh Valley with a mix of print, digital and social media. Deborah Brandt, owner of Fig Industries, first founded Fig in 2005 in her home city of Lancaster, Pennsylvania, with a vision of city revitalization and a heart for small business. For the past decade, Fig has been telling stories of small businesses in the Lehigh Valley through a thoughtful, curated print magazine and a strong social media presence. Its mission aligns perfectly with the values that have guided ASR for the past 10 years: collaboration, a passion for community, lending a hand to small businesses and lifting the voices of nonprofits.