LOCAL PLAYERS
Sarah Berkey, Jessika Parra
Altitude Marketing, an integrated business-to-business marketing agency that has served national and global technology-oriented companies in life sciences, established manufacturing and enterprise software for more than 20 years, welcomed Sarah Berkey and Jessika Parra to the client engagement team.
As client engagement managers, Berkey and Parra will manage a select group of Altitude’s clients, overseeing the account team to craft high-level marketing strategies. Their responsibilities include achieving clients’ goals and objectives to ensure successful and productive partnerships.
Berkey studied liberal arts at Montgomery County Community College in Ocean City, New Jersey and continued her educational pursuit at Temple’s Tyler School of Art and Architecture, specializing in creative design. Before joining Altitude, Berkey served as a creative designer at a former marketing agency, Web Content Development.
Parra began at Altitude Marketing as a social media and public relations intern. After graduating from Muhlenberg College, she worked at Dentsux as media manager, then joined the Muhlenberg College Alumni Affairs team as assistant director of alumni affairs.
Emilio Morrone
Emilio Morrone a financial advisor at One Financial Services in Allentown, has been recognized with inclusion in LPL Financial’s Summit Club for 2024. This distinction celebrates a select group of advisors on ambitious growth trajectories, who have achieved excellence in financial guidance. As America’s investing public looks ahead to continued macroeconomic uncertainty and market volatility, it is critical they have an experienced financial partner by their side to help them manage, preserve, and deploy their wealth.
Morrone serves clients based in the Lehigh Valley, providing comprehensive wealth management services, including: retirement planning, estate planning, special needs planning, education planning and tax planning.
Morrone has been affiliated with LPL Financial, a leading wealth management firm, for 19 years. Through LPL, financial advisors are empowered to focus on their unique skills in building client relationships and delivering personalized financial advice, while leaning on LPL to provide the services, support and tools to help increase operational efficiency and power business growth.
Tim Fallon
Lehigh Valley Public Media Chief Executive Officer Tim Fallon will be moving into a new role as CEO Emeritus effective April 1 after having served as CEO of the organization for 12 years.
Fallon celebrated 25 years with Lehigh Valley Public Media last year having first joined the staff in 2009 after serving as board chair (2000-2002) and a member of the Board of Directors since 1997.
Fallon first joined LVPM’s staff as the project director responsible for the development and construction of the $23 million Univest Public Media Center, which opened in 2011 on the SteelStacks campus in Bethlehem. As CEO, he led the negotiation to secure $82 million in proceeds from the FCC spectrum auction for the nonprofit organization’s endowment. During his tenure, LVPM developed and deployed educational resources that have impacted thousands of students and educators in the region through television programming, outreach services, and other special initiatives and events. Most recently he spearheaded LVPM’s initial transformation into the digital space with the successful launch of LehighValleyNews.com in October 2022.
As CEO Emeritus, Fallon will serve as an ambassador for the organization through his involvement in the community and engagement with major donors, corporate supporters, foundations, and federal/state government officials. He will also continue to be on LVPM’s Board of Directors, with his current term slated to conclude in January 2027.