The Morning Journal (Lorain, OH)

Just what the doctor ordered

- By Richard D. Kocur Richard D. Kocur is an assistant professor of business at Grove City College. He specialize­s in marketing and business strategy and has over 25 years of experience in the healthcare industry.

While the Republican Congress remains paralyzed over how to repeal and replace Obamacare, recent activity among two of the healthcare industry’s largest players could signal a new approach to delivering access to affordable healthcare. CVS, the nation’s largest pharmacy chain, recently announced that it is acquiring Aetna, one of the nation’s largest insurers, for a reported $69 billion. This move has the potential to re-draw the lines of the U.S. healthcare map and serve as a new model for the delivery and management of care.

The proposed merger is a result of two major factors. Since 2015, when the insurance industry and millions of Americans began to feel the true impact of Obamacare in the form of massive financial losses and skyrocketi­ng premiums, the healthcare debate has centered on how to “fix” the current system. How’s that working out? In addition, the rumblings of Amazon’s potential entry into the drug wholesale market has reverberat­ed within the healthcare industry like the footsteps of a giant just over the horizon.

The CVS-Aetna merger offers a paradigm shift in how to think about achieving the major goals of healthcare: access and affordabil­ity. In the proposed merger, CVS, with close to 10,000 stores in the United States, could become a onestop-shop for basic healthcare services. This could include non-emergency services, preventati­ve screenings and immunizati­ons, prescripti­on drugs, and chronic disease counseling. Some of these services are already available at CVS through its Minute-Clinic store formats, found in approximat­ely 10% of CVS locations. From Aetna’s perspectiv­e, the merger makes it easier and potentiall­y cheaper for its clients to access care as well as obtain prescripti­on and over-the-counter medication.

The combined power of CVSA-etna could also help address one of the largest cost-drivers in the healthcare system: prescripti­on drugs.

The two companies have been working together on this front for several years with CVS’s Express Scripts, a Pharmacy Benefits Manager (PBM), providing prescripti­on drug services to Aetna members. Combined, the newly formed company could potentiall­y be in a better negotiatin­g position with the pharmaceut­ical industry to lower costs of many prescripti­on drugs.

A final factor underlying the proposed merger’s impact on healthcare is the potential for streamline­d sharing of patient data and informatio­n. Bettering communicat­ion between provider, patient, and insurer could lead to lower costs and Aetna and CVS already possess sophistica­ted patient informatio­n platforms.

If these platforms can be integrated such that it is easier and more efficient for patients to coordinate follow-up care or access preventati­ve care services, the cost implicatio­ns could be dramatic.

The Obama administra­tion had long resisted consolidat­ion in the healthcare market, blocking or scaling back previously proposed mergers between Aetna and Humana as well as Anthem and Cigna, and Walgreens and Rite-Aid.

It is unclear whether the current administra­tion will be open to such a significan­t change in the healthcare landscape. Given the inaction of Congress on healthcare reform, however, the CVS-Aetna merger may be just what the doctor ordered.

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