Bas­ket­ball star teams with Ap­ple to show his ‘Swag­ger’

Tech giant to de­velop se­ries based on Kevin Du­rant’s child­hood

The Morning Journal (Lorain, OH) - - TECHNOLOGY - By Se­ung Lee slee@ba­yare­anews­

Bas­ket­ball su­per­star Kevin Du­rant is head­ing from shoot­ing hoops at to shoot­ing a dra­matic se­ries with some big Hol­ly­wood and Sil­i­con Val­ley names.

The Golden State War­riors star is team­ing up with Ap­ple to cre­ate a new scripted tele­vi­sion show based on Du­rant’s child­hood in Wash­ing­ton, D.C. Ti­tled “Swag­ger,” the show ex­plores the world of Am­a­teur Ath­letic Union (AAU) bas­ket­ball in Wash­ing­ton and how the young play­ers and their fam­i­lies and coaches nav­i­gate through ob­sta­cles to help the play­ers reach the NBA.

Ap­ple is de­vel­op­ing “Swag­ger” with Thirty Five Me­dia — Du­rant’s new me­dia com­pany — and Imag­ine Tele­vi­sion, led by Brian Grazer and Ron Howard as its pro­duc­ers. The show will be di­rected and writ­ten by Reg­gie Rock Bythe­wood, who last year di­rected a Fox tele­vi­sion se­ries, “Shots Fired.”

“So ex­cited to part­ner with Imag­ine and Ap­ple on this se­ries … much more to come,” tweeted Du­rant.

For Ap­ple and Du­rant, “Swag­ger” rep­re­sents their re­spec­tive for­ays into the en­ter­tain­ment in­dus­try.

Ap­ple has been ex­pand­ing its cat­a­log of fu­ture tele­vi­sion shows pro­duced and di­rected by Hol­ly­wood stars, such as Jen­nifer Anis­ton, Steven Spiel­berg and Bryan Cranston. Ap­ple has planned to spend more than $1 bil­lion in orig­i­nal pro­gram­ming, avail­able only through its Ap­ple Mu­sic ser­vice, to help com­pete with Net­flix and Ama­zon Prime.

So far, Ap­ple has slated a morn­ing-show drama star­ring Reese Wither­spoon and Jen­nifer Anis­ton; a com­edy show star­ring for­mer “Satur­day Night Live” star Kris­ten Wiig; and a space drama from Ron­ald Moore, who wrote episodes for the “Star Trek” tele­vi­sion se­ries in the 1990s and a “Bat­tlestar Galac­tica” re­boot in 2004, ac­cord­ing to The Hol­ly­wood Re­porter.

It has not been en­tirely smooth sailing for Ap­ple, how­ever. Spiel­berg’s “Amaz­ing Sto­ries” re­boot on Ap­ple hit an ob­sta­cle af­ter showrun­ner Bryan Fuller and pro­ducer Hart Han­son dropped out of the project, cit­ing cre­ative dif­fer­ences ear­lier this month, ac­cord­ing to The Hol­ly­wood Re­porter.


Golden State War­riors for­ward Kevin Du­rant dunks the ball in a re­cent game.

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