The Morning Journal (Lorain, OH)
Mobile app is success for Lorain natives
Mixtroz, the app developed by Lorain native Kerry Schrader and her daughter, Ashlee Ammons, which aims to reinvent how people meet at networking events will promote the social media device on the small screen.
Schrader and Ammons will appear on A&E Network’s “Rooster & Butch” at 10 p.m. Feb. 21.
The social media application, which can be easily accessed from someone’s android or iPhone, has grown in both reputation and number of clients since its inception in November 2014.
“It has been a crazy but exciting ride since we launched Mixtroz,” Schrader said. “Since a lot of you last heard from my daughter and I, the app was in the early stages and we now have clientele that includes Hospital Association of America, Georgia Tech and Baldwin Wallace.”
Schrader said Baldwin Wallace has especially utilized the app.
“It has really been neat, because it’s my daughter’s school,” she said. “The school has really taken to it, because the students are really into how seamlessly it groups them.
“They have almost come to view it as an essential part of how they meet people and group up for projects.”
Schrader said Mixtroz has taken off primarily due to its ease of use.
“It’s 2018, we want things done as easily and conveniently as possible,” she said. “Mixtroz allows you to use your phone, the thing your eyeballs are already glued to, to set up who you will want to connect with
and why.”
Schrader describes Mixtroz as the answer to a need that nobody had previously addressed.
“My daughter and I both came from the business/organizational career realm; we knew what gatherings were like and what we wanted out of them,” she said. “It was also a situation where we were both successful.
“We didn’t need to get together and create a getrich-quick
innovation. We created Mixtroz simply because we believed in the product and the solution it presents to so many groups.”
Schrader said the success of the app is measured in the number of strong connections that are formed.
“We have people that met from Mixtroz and have continued to meet after the initial event,” she said. “Mixtroz reunions are being held, which is crazy to think
about how far we’ve come in what has been a fantastic journey with Mixtroz.
“It has just been amazing to see us, two women who don’t have tech backgrounds, making a cellphone app that revolutionizes how people meet. It has really been great and I can’t wait for where Mixtroz goes next.”
Mixtroz is based in Franklin, Tenn. To learn more, call 629-777-5689 or go to www.mixtroz.com.