The Morning Journal (Lorain, OH)
Adtaxi holds presentation to raise awareness of current digital marketing landscape
Adtaxi, a client-centric digital marketing organization, hosted a presentation Nov. 8 at the Palace Theater, 617 Broadway Ave., to inform local businesses about the current digital landscape and the services they provide.
“The presentation will focus on the companies we work with and then new abilities they have for collecting data for advertising,” said Joe Burgess, search and social director for adtaxi. “There are more effective ways for going about advertising a product/business, and that is what we are able to provide to our clients.”
Burgess said adtaxi is in constant communication with top digital platforms.
“We have handed-down knowledge from Google, Facebook and Microsoft on how best to integrate their products for our clients and what new strategies are available,” he said. “For instance, Google has been looking at different touch points and analyzing where the ad is seen by the viewer. It’s looking at the customer’s journey from first click to last click.”
Burgess spent a portion of the presentation speaking about Facebook.
“It might have been a rough year for Facebook, but people are still using it,” he said. “Thirty-five percent of the global population is on the platform ... so your business should be, too.
“Ninety-eight percent of Facebook’s revenue is advertising. The confidence is still there ... and the Facebook Fan Page is a great way for companies to understand their customer base.”
Burgess said Google and Bing are both good ways to advertise.
“Bing is being used more than you might think,” he said. “It’s integrated into Microsoft software as the default search engine, and most people don’t switch from it.
“Bing has more of a hold
on desktops and Google is more mobile focused. Both should be utilized to make sure the advertisement is seen by more eyeballs. Understanding the platforms is what we do to make sure people optimize their business.”
Khristal Kramer-Nutt, owner of D’Tutanelli’s Pizza at 103 Milan Ave. in Amherst and 36962 Detroit Road in Avon, said she attended the presentation to get more information.
“We’re on Facebook and use different ways of digital marketing,” KramerNutt said. “I’m just looking at different strategies I can use to advertise.”
Sarah Wering, marketing and communication specialist at Vitalant, 710 Leona St. in Elyria, said it’s always great to learn new marketing strategies.
“We are a blood bank and we get donations from an average of people 59 years old and older,” Wering said. “We’re trying to inspire the younger generation to donate.
“The younger audience uses digital platforms which is what we need to look at.”
“Wehave handed-down knowledge from Google, Facebook and Microsoft on how best to integrate their products for our clients and what new strategies are available.”
— Joe Burgess, search and social director for adtaxi