Agency launches campaign to attract young people

Norwalk Economic Development Corporation released a video and webpage March 1 to kick off a We Make — We Build — We Thrive marketing campaign, according to a news release.

We Make — We Build — We Thrive showcases the Norwalk area and top industries, vocational opportunities and quality of life in order to build community pride and retain, attract and re-attract talent, the release said.

The name of the campaign is derived from Norwalk’s top industries — manufacturing and construction — and high quality of life, according to the release.

Leading economic development firms suggest that a community’s morale relates to nearly every other aspect of its competitiveness, the release said.

“We Make — We Build — We Thrive includes a professionally produced video and webpage showcasing scenes from the Norwalk area that feature our top industries and quality of life,” the release said. “‘We Make’ showcases the high-tech, high revenueproducing manufacturing jobs, ‘We Build’ showcases careers in construction, ‘We Thrive’ showcases our quality of place — downtown, bike trails and friendly, diverse faces.”

The target audience is 18- to 25-year-olds with an existing tie to the area.

The video features young professionals from the area who have moved back or stayed in the area as they’ve furthered their careers including: Lauren Hammersmith, human resources communication specialist for FisherTitus Health; Pat Spettel, a certified public accountant at Payne, Nickles & Company; Kyle Bundschuh, a senior accountant at Payne, Nickles & Company; Taylor Alt, a teller at Key Bank; and Bob Michael, a manufacturing engineer.

The video also features scenes from around Norwalk such as the Reservoir, Rec Center, North Coast Inland Trail, Market on Main and downtown shops.