CONOR MCGREGOR VS. FLOYD MAYWEATHER JR.

will likely pocket at least $100 million.

Though ticket sales have been slow in Las Vegas — largely because of astronomical prices — the fight is shaping up as must-see TV at a price of $99.95. People are expected to buy the fight in record numbers, with many sharing the cost of the telecast with friends and family they invite over.

Taffet said people will treat it much like a Super Bowl by getting together in larger numbers than usual.

“I think this is first and foremost a television event,” said Taffet, who oversaw 190 pay-per-views in his career at HBO. “The success of this fight in the financial record books of history will be made on payper-view. And I believe it’s going to deliver.”

Industry observers say it’s hard to judge how many homes will buy a pay-perview until the day of the fight many times, as people often buy late. But the anecdotal evidence — primarily the chatter on social media — indicates a good likelihood of it smashing the 4.6 million record of pay-perview sales set by the Mayweather-Pacquiao fight.

That’s largely because the matchup will likely cross over from being just match Crossover boxing

Mayweather 49-0 boxing (26 KOs), McGregor 21-3 MMA (18 KOs) 9 p.m., Aug. 26 MGM Grand, Las Vegas Pay-per-view a sporting event to a party night.

“We have definitely seen massive general market interest in addition to the sports fan,” said Stephen Espinoza, who heads sports for Showtime, which will televise the fight. “These general market viewers are often not part of the audience for even the biggest combat sports event. So the ceiling is pretty high.”

Espinoza said the very nature of the fight — a matchup between a UFC star who has never boxed as a pro against one of the greatest fighters of his time — will drive the pay-perview sales.

“We believe this is an unprecedented event, quite frankly no one knows what to expect,” he said. “The element of these two outspoken personalities in one unprecedented event is compelling.”