Cha­grin Falls PR firm announces new hire

The News Herald (Willoughby, OH) - - Business - — Staff re­ports

Yopko Pen­hal­lurick an­nounced that Madi­son Su­vak has joined the pub­lic re­la­tions agency as pub­lic re­la­tions as­sis­tant.

In her role, Su­vak’s re­spon­si­bil­i­ties in­clude dig­i­tal con­tent and so­cial me­dia en­gage­ment, along with me­dia re­la­tions and mar­ket­ing com­mu­ni­ca­tions ef­forts for the Cha­grin Falls­based agency.

Prior to join­ing Yopko Pen­hal­lurick, Su­vak served in a com­mu­ni­ca­tions role with RedTree­, a divi­sion of the Cleve­land Ron­ald Mc­Don­ald House.

Su­vak, of Brunswick, earned a bach­e­lor of arts de­gree in com­mu­ni­ca­tions from John Car­roll Univer­sity’s Tim Russert De­part­ment of Com­mu­ni­ca­tion and The­atre. She com­pleted in­tern­ships with The Ron­ald Mc­Don­ald House and Al­lied In­te­grated Mar­ket­ing.

Yopko Pen­hal­lurick is a mar­ket­ing com­mu­ni­ca­tions and pub­lic re­la­tions firm with ex­ten­sive ex­pe­ri­ence in con­sumer, busi­ness-to-busi­ness and non­profit mar­ket­ing.

Small-busi­ness fraud is sem­i­nar topic

“Pro­tect­ing Your Small Busi­ness from Fraud: How to Iden­tify Risk Is­sues and De­velop a Plan” is the topic of a free sem­i­nar slated for Jan. 18 at Lake­land Com­mu­nity Col­lege’s Holden Univer­sity Cen­ter in Kirt­land.

The pro­gram takes place from 11:30 a.m. to 1:30 p.m. Ex­perts from Dol­lar Bank and Skoda Minotti will talk about de­vel­op­ing a plan to pro­tect your busi­ness and iden­ti­fy­ing fraud risk from cy­ber thieves, em­ploy­ees, cus­tomers and even en­vi­ron­men­tal events. Top­ics to be cov­ered in­clude: ran­somware/cy­ber threats; phish­ing; credit card/pay­ment fraud; iden­tity theft; mal­ware (viruses); pro­tect­ing against em­bez­zle­ment and/or other em­ployee fraud; and the im­por­tance of back­ing up data to pro­tect against nat­u­ral dis­as­ters and equip­ment fail­ure. Reg­is­tra­tion in ad­vance is re­quired. For more in­for­ma­tion, call the Ohio Small Busi­ness De­vel­op­ment Cen­ter at Lake­land Com­mu­nity Col­lege at 440-525-7706.


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