The News Herald (Willoughby, OH)
Hair salon owner is ‘Jill of all Trades’
Salon owner provides hair services, retail sales and entertainment opportunities for clients
Some may call Women on the Go Capable In and Out Salon owner Seleste Oliver a “Jill of all trades” because of her wide variety of endeavors.
The 36-year-old has been a managing cosmetologist for 17 years.
She recently celebrated the salon’s two-year anniversary at 29937 Euclid Ave.
“We are considered a multi-textured hair salon and all hair types are welcomed,” she said.
The business was designed with a busy woman in mind, hence its name, according to the website.
Convenient ”in and out” services and full-service appointments are available.
“The in and out service is a great service for clients that may be in a hurry,” she said. “It’s a service that people really appreciate.”
Besides offering numerous hair services, Oliver also has a growing retail business.
She offers a titanium flat iron and healthy hair care products.
“My flat iron is stylistengineered,” she said. “I researched it and found a company that was able to manufacture it to my specifications.” After 10 years of selling the products online, she decided to expand the business and move into the salon.
“Business is good,” she said. “We’re up by 15 percent compared to this time last year.”
Oliver said she is pleased with the location.
“I chose Wickliffe because the location is convenient and near the freeway,” she said. “The parking is plentiful and the visibility is good. I really like the neighborhood.”
Like city officials, Oliver said she hopes to see more business retention and revitalization along Euclid Avenue.
In fact, she hopes it starts with the vacancy next door.
“The last tenant owned a coffee/cafe shop, but he lasted all of three months before leaving,” Oliver said. “Before I came, they said this entire plaza has been vacant for eight years . ... I’ve had a few people stop in and inquire about the vacancies. I hope to see new businesses come in. I would love to have neighbors again.”
She also wants to bring more diversity and activities to the area, so she began hosting a “Paint-N-Sip.”
The event features food, drinks and a painting class.
“I would like to have one every month, but we are doing them about every six to eight weeks for now,” she said. “I design the painting, I paint it, then I teach you how to create the art piece step-by step.”
She completely transforms the salon into an art studio. Participants are provided with all of the necessary tools needed.
“It is also a great opportunity for networking and socializing,” Oliver said. “The next event will be in May.”
In addition to being a stylist, entrepreneur and painter, Oliver has bachelor’s and master’s degrees in business administration.
“I just received my business educator license and I am a substitute teacher for Cleveland Public Schools,” she said. “I love to teach and would like to help local teens with career coaching.”
Giving back to the community is important to Oliver. Another way she achieves this is through being a foster mother.
“I like to give them things they never had and expose them to things they never did,” she said. “It is very rewarding.“
More information about the salon’s services and events are available at womenonthego.net.