Shore Cultural under city control again

Mayor’s assistant looks to revitalize historic building in 2021

Shore Cultural Centre, a historic staple of downtown Euclid built in 1913, has returned back home to management by the city of Euclid instead of an outside company.

According to Assistant to the Mayor Kristal Grida, who will be taking on a lead role in the new developments at Shore in 2021, Euclid Mayor Kirsten Holzheimer Gail opted not to renew the contract with Coral Management Company this year, which has primarily managed the

“There’s a lot of folks out there that love that history, so I’m going to celebrate that.”

— Assistant to the Mayor Kristal Grida

building built in 1913 for the better part of 10 years along with the city and the Shore Board of Directors.

Grida said the “threelegged stool” had become rather difficult to manage, and this transition should make operations at Shore easier.

Grida said city staff had examined the numbers and found that last year Euclid had paid a $200,000 subsidy to support Shore, which they had hoped would be more self-sufficient at this point. That led to the decision that a change was necessary.

Grida said that Laura Kidder, executive director for the Center from Coral Management Company, has accepted a position with the city of Euclid

and will be teaming up with Grida to try to revitalize the building into a bustling center for business, arts and culture.

Grida said she wants to work with current tenants to begin to spur more economic development in the area. She said she believes its central location could lend itself well to spurring growth, and many longtime Euclid residents appreciate the history it has in the city.

“There’s a lot of folks out there that love that history, so I’m going to celebrate that,” Grida said.

She said they are still in much of the planning process as far as campaigns to bring more tenants, classes and recreation into Shore — which for now, is closed to all but the tenants due to the Cuyahoga County stay-at-home health advisory.

“It’s a weirdly interesting time for us, because there’s not a lot of noise in there right now,” Grida said.

She said her ultimate goal is to maximize attendance over the course of 2021, and added she would really like to see more tenants take up residence in Shore that are dedicated to art, music and other cultural endeavors.