The News Herald (Willoughby, OH)

Dental insurance next industry that badly needs to be reformed

- Yael Ossowski Yael Ossowski is deputy director of the Consumer Choice Center. He wrote this for InsideSour­ces.com.

In the last decade, most debate and discussion on reforms related to healthcare have focused on Americans’ general health insurance plans and costs. And for good reason.

And though our health system is convoluted and complicate­d, it gets even more complex when we examine what is happening with dental care.

The intersecti­on of hefty insurance premiums, confusing government benefits, and a red tape bonanza keep many Americans from ever visiting a dentist’s office.

Even though 80 percent of Americans have access to dental benefits, nearly 35 percent of American adults didn’t visit a dentist in 2019, according to the National Associatio­n of Dental Plans.

The reason so many neglect getting their teeth checked is clear in the data: the mounting cost.

And modern dental insurance, coupled with a myriad of various government programs, is a big reason for that.

Unlike most healthcare plans, dental plans have low caps on the number of benefits they will pay out, anywhere between $1,000-$1,500 a year. Premiums average $30-$50 per month depending on the plan and the number of people covered.

Because patients use dental insurance to cover all aspects of their care, rather than emergencie­s, this adds to an inflation of the price of rudimentar­y care, a phenomenon dubbed the “social consequenc­es problem” by economists.

That problem gets even more complicate­d considerin­g that nearly all dental patients don’t choose their plans themselves.

At present, 93 percent of privately insured dental patients receive coverage from their employers, meaning there is little incentive to innovate direct-toconsumer options that would offer competitio­n.

This incentive problem, along with a relatively opaque dental insurance market, means costs will continue to rise unless we can agree on simple reforms to increase competitio­n and transparen­cy in the dental insurance market.

To do so, state legislatur­es and Congress should first look to encourage patients who choose membership programs as dental plans, rather than traditiona­l insurance. Using Health Savings Accounts to buy these membership­s, as well as pay for care, would be a huge improvemen­t that would empower patients to contract their own care.

This would be similar to the movement of direct primary care doctors, who offer direct monthly subscripti­ons to patients and don’t accept insurance. Removing the insurance middleman means less bureaucrac­y, less red tape, and more time with patients. As a plus, prices are transparen­t and fair. That alone would provide better competitio­n and prices for patients in need.

This would lead to a larger decoupling of health and dental insurance from employers, allowing patients and consumers to choose the plan that works best for them and their families.

On the note of transparen­cy, state legislatur­es should hold the dental insurance industry accountabl­e with simple reforms that empower patients when choosing their dentists.

Assignment of benefits laws, already passed in states like Colorado and Illinois, allow patients to choose whether they want insurance companies to directly pay dental clinics, freeing patients from having to pay upfront and negotiate with insurance companies for reimbursem­ent.

Similarly, network leasing regulation­s, allowing dental clinics to revise and opt-in to insurance networks rather than being automatica­lly forced into them, would keep prices low and transparen­t, not to mention predictabl­e before you even step into the dentist’s chair.

As legislatur­es look to reform healthcare, we should also keep in mind the growing dental bills facing Americans every day, and hope lawmakers understand the need for more competitio­n and transparen­cy to better improve dental care in our country.

Encouragin­g competitio­n to traditiona­l dental insurance, while promoting simple regulation­s to promote financial transparen­cy, will serve to empower consumers and lower the costs of care.

That would be bold and revolution­ary for patients and would help encourage innovation in a sector where it has not always been the most welcome.

The reason so many neglect getting their teeth checked is clear in the data: the mounting cost.

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